Agencies
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Agencies
A Super Bowl Spot is No Longer an Ad, It’s Content
A successful Super Bowl ad is one that garners the most shares, the most word-of-mouth and comments. An ad has to enter the conversation.
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Agencies
Pre-Super Bowl Marketing is an All-out Blitz
Upwards of 25% of the cost of a Super Bowl spot can be tagged to Super Bowl marketing both pre- and post- Big Game Sunday.
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Agencies
Who Knew Tim Tebow Could Make Guacamole?
Avocados from Mexico has whipped up an integrated campaign with reminders that avocados are a key ingredient in a football-watching staple, Guacamole.
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Agencies
Want a Job? Get Videography, Social and Content Skills
Social media management, content writing and videography are among the 20 fastest growing skills marketers are looking for, according to a new survey from Upwork.
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Agencies
Marketing Strategies to Increase Customer Loyalty
Marketers and retailers should integrate three core marketing strategies to increase customer loyalty. Integrating these approaches will show measurable increases in rewards program enrollment.
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Agencies
Marketing Automation Boosts Engagement for GM Nameplate
Implementing marketing automation has helped GM Nameplate’s sales reps get a better handle on B2B customer communications and engagement.
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Agencies
5 Ways to Help Millennial New Hires be Successful
When hiring Millennials, these tips can help the transition be successful and make the entire team sparkle.
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Agencies
Lady Gaga Appears in Tiffany & Co.’s First TV Spot
Lady Gaga appears in Tiffany & Co.’s first TV spot airing just before she takes the world’s biggest stage for the half-time show.
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Agencies
Guacamole Cannoli Anyone? Compliments of Honda for the Super Bowl
In addition to making its first TV debut during the Big Game this weekend, Honda is cooking up some Super Bowl snacks of its own—with free delivery!
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Agencies
U.K. B2B Agencies May Feel the Burn of Brexit
U.S. marketers are no doubt wondering what the current political climate will mean to their business, but across the pond agencies are bracing in anticipation of Brexit.
