Agencies Archives - Page 198 of 1933

How Big Data Can Improve B2B Lead Gen

Sales and marketing organizations are often at odds about what works best in B2B lead gen. Often, both are off-base when it comes to their accusations.

Agencies

Delivering Great Digital Customer Experiences

Discover why web content management (WCM) is the foundation for digital experience management platforms, upcoming trends in meeting customer expectations, and how WCM impacts your bottom line.

Agencies

Jameson Opens $13 Million Consumer Experience

Hear from John Carroll of Pernod Ricard on the massive transformation of the Jameson Distillery into a fully immersive experiential marketing platform.

Agencies

Marketers’ Most Wanted: Manufacturers

In this week’s Most Wanted demographic spotlight: manufacturers, and the B2B brands doing a great job connecting with them.

Agencies

VR Helps Aqua Pharmaceuticals Get Under Dermatologists’ Skin

Aqua Pharmaceuticals is using virtual reality (VR) to make dermatologists feel young again—that is, young as in teenage, awkward and self-conscious.

Agencies

Wendy’s NCAA Partnership Kicks Off 3 Weeks of Madness

Wendy’s NCAA partnership is the springboard for a road trip, tailgate bash and plenty of social media messaging.

Agencies

In a Shift, AB InBev Pitches Lime-A-Rita Exclusively to Women

The new Lime-A-Rita campaign, “Make it a Margarita Moment,” was crafted after an incredible amount of time was spent listening to its female customers.

Agencies

Blue Apron Finds a Way to Differentiate Among Foods-in-a-Box

Blue Apron, director of acquisition marketing, Greg Fitzgerald, on how the brand differentiates itself among a growing number of meal delivery services.