Agencies
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Agencies
Hochberg Made SBA Deputy Administrator
Cataloger Fred P. Hochberg, former president/CEO of Lillian Vernon Corp., was sworn in last month as deputy administrator of the U.S. Small Business Administration.
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Agencies
Columbia House Starts a Positive-Option Club
Columbia House has introduced “Play,” its first music club to operate on a positive-option basis rather than the negative option most often used by such
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Agencies
Playing Games in Florida
Several recent Florida decisions interpreting the Florida game promotion statute could prove useful in planning future promotions. The statute (Section
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Agencies
THE DEL POLITO LETTER
Postal rate cases usually center on four basic tasks: defining the amount of new revenue needed to ensure break-even operation; tracing back and attributing
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Agencies
U.S. Bank Mailing Succeeds Despite Low Response
Once upon a time there was a direct marketing campaign that didn’t get any response.What-no flurry of telephone calls? No BRCs returned? Nothing.Not that
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Agencies
Prizewinning growth
Marketers spent $24 billion on premiums in 1997, with growth in consumer and business-to-business premiums boosting the category 6 percent. The segment
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Agencies
Kemmler’s Law
Moments before becoming the first man ever to go to the electric chair, William Kemmler complained about his press coverage. “I’m bad enough,” he said.
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Agencies
Blue’s Clues Land on Campbell Soup and in Subway
Those blue paw prints of Nickelodeon’s newest hit character, Blue, are turning up with two additional partners this summer and fall.Blue, the animated
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Agencies
DEMOGRAPHICS
Dustin Hoffman gave us our first image of a man raising a child in “Kramer vs. Kramer.” But it was the image of Michael Keaton at home that gave the concept
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Agencies
Words of Wisdom, 1998 Style
There’s a reason we keep buying those little books with clever sayings. You can get a ton of wisdom in just a few sentences. But there is no reason to