Agencies

• Agencies

  CROSSFIRE

  THE LIST BUSINESS is facing many of the problems it encountered last year, with a couple of new twists-intensified merger activity, increased client demands

• Agencies

  Don’t Quote Me-PLEASE

  IT’S ALWAYS NICE to be quoted in a prestigious newspaper like The New York Times, The Wall Street Journal, The Washington Post, The Boston Globe or the

• Agencies

  Start Your Engines

  SEARCH ENGINES are still the favorite way for consumers to find products on the Web. More than ever, it’s important to be savvy about how search engines

• Agencies

  Remembering Pete Hoke

  NOT THAT HE needed any tributes from us, but direct marketers lost one of the best friends they ever had with the death of Pete Hoke in July.Pete cared

• Agencies

  DOWNSIZING

  Acxiom/DMI Lays Off 30 ACXIOM/DIRECT MEDIA, Greenwich, CT, laid off 30 employees-some 5% of its work force-last month. The terminations came as part of

• Agencies

  DMA Names Prescott International VP

  THE DIRECT MARKETING ASSOCIATION has named Charles A. Prescott vice president of international business development and government affairs. Prescott is

• Agencies

  Viking Office Products Sets Sail for Japan

  VIKING OFFICE PRODUCTS K.K., Tokyo, will begin catalog sales of office products to small and medium-sized businesses in Japan early next year. The company

• Agencies

  Bean Sprouts Redesign

  IN RESPONSE TO “sluggish sales and stiffer competition,” apparel cataloger and retailer L.L. Bean is refining its catalog marketing operations and is

• Agencies

  Get Framed

  TALK ABOUT a Web site with frames!Artuframe (www.artuframe.com), as in “art you frame,” allows you to do just that: pick out a piece of art, frame it,

• Agencies

  Quarterdeck President Hessler Resigns

  CURT HESSLER HAS resigned as president, CEO and director of Quarterdeck Corp., a computer helpware direct marketer/retailer in Marina del Rey, CA. The