Agencies

• Agencies

  No-Fault Insurance Bill Could Affect Mailers

  AUTO INSURANCE DMers may have to radically alter their mailings to no-fault insurance states, thanks to a bill now before Congress.Sponsored by Sen. Mitch

• Agencies

  The New Direct Marketers

  MICHAEL COHEN IS manager of direct marketing operations for Showtime Networks Inc. in New York. Cohen’s job is pretty narrowly defined; a major part is

• Agencies

  Consider Tomorrow at Today’s Conference

  MANY OF YOU will read this issue either before or while attending the Direct Marketing Association’s annual conference in San Francisco. To set the mood,

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  Ten Years After

  Oh no, is it really October already?We’re not ready. Our bodies are not up to four days of nonstop running and party going.But like you, we’ll have to

• Agencies

  Designing Woman

  FOR CLOSE TO 20 years, interior designer Lauri Ward has been providing high-rent decorating solutions at comparatively low-rent prices through her company

• Agencies

  Use Your Data to Upgrade B-to-B Frequency

  FOR TOO LONG, frequency programs have occupied a back seat in business-to-business marketing, despite the obvious advantages.B-to-B marketers, after all,

• Agencies

  Bear Swallows Consumer DM Stocks

  ONE DAY DOES not a year make, but on Wall Street, a day can unmake a year.The Aug. 31 stock market meltdown battered the prices of consumer direct marketing

• Agencies

  Winning New Subscribers

  ADVERTISING Concepts Inc. hopes $125 in customized coupons will entice its online newsletter subscribers to share their friends’ e-mail addresses.The

• Agencies

  Direc Newsline

  Deutsche Post Will Buy Global Mail DEUTSCHE POST A.G., Bonn, Germany, is entering the private market for international mail by acquiring Global Mail Ltd.,

• Agencies

  Combine and Conquer

  MW WORLDWIDE, an agency making its debut at this month’s Direct Marketing Association fall conference, will seem mighty familiar to industry observers.The