Agencies
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Agencies
Future TENSE
BETTER, FASTER and cheaper has long been the rallying cry that direct marketers trumpet when asked about the future. But opinions on how this will be
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Agencies
Getting With the Program
BESIDES POSSIBLE ONE day being your boss, our cover models have something else in common: All have a Master of Science in integrated marketing communications
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Agencies
New Investor Product Group Is High on DM
FINANCIAL COMMUNICATIONS CO., a newly formed group of financial magazines and services, is taking its first steps into DM.In September the firm established
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Agencies
Watch the Road
WHAT TYPE OF business does Darryl Hughley own?”The right answer to that and three other sit-com queries put 150 ABC viewers behind the wheel of a brand
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Agencies
Natural Concern, Technical Solution
AS WITH MOST multi-level marketing concerns, at Nature’s Own distributors are encouraged to enlist additional vendors whenever they can. But the company
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Agencies
Contact Strategy: Segmenting Your Targets
CONTACT STRATEGY DEALS with using data about customer purchases, promotion patterns, interests and preferences to not only profitably regulate the sequence
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Agencies
Technology vs. Tradition: Finding the Balance
A CHALLENGE faced by many marketers is where to invest for the greatest impact on marketing strategies.For example, the theme of the National Center for
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Agencies
Beastie-Vision
AT 3 A.M, one expects to find Ron Popeil on the air extolling the virtues of hair in a can. Or an ’80s sitcom star praising a line of cosmetics. But the