Agencies
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Agencies
Broker Uses Conference to Publicize Suit
In what amounts to throwing down a gauntlet, a list broker distributed copies of a lawsuit he filed against Dun & Bradstreet to the press attending the
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Agencies
Account-Specific Spotlight: Phoenix
Phoenix grocers are big on free samples, but light on frequent-shopper deals. Only 11 percent of stores here have frequent-shopper programs. Fully 94
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Agencies
Malling Betty
General Mills begins construction this month Betty Crocker Kitchen, a retail bakery outlet in the Mall of America. The store will open in mid-October,
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Agencies
Asian Persuasion
THE ASIAN ART MUSUEM of San Francisco hopes to double its membership by the time it moves into its new building in June 2001. To increase its rolls to
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Agencies
Web Wonders
CAN IT REALLY be true that the first primitive offers on the World Wide Web originated only four years ago? We’ve come a long way, baby, and by millennium
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Agencies
A DM Theme Park
There are industrial parks for everything else. Why not direct marketing?That’s part of the logic behind DM41, a business park scheduled to open this
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Agencies
Moving OUT
COMPUTERS ARE no longer the off-putting beasts they once were, and so marketing them has gone mainstream. DMers find they can stray from high-technology
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Agencies
The Check Is the Mail
THROUGH A solicitation effort printed onto a double postcard refund check statement, Publishers Clearing House not only realized a cost savings, but opened