Agencies
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Reel Deals
Killing Mrs. Tingle (Miramax) Anticipated Release Date: Second Quarter 1999Starring: Helen Mirren, Katie Holmes, Marisa Coughlan, Liz Stauber, Vivica
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Enemies List
As reported by Thom Weidlich on page 11, protesters tried to disrupt the DMA executive committee meeting in San Francisco last month. They dumped some
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Malling Betty
General Mills begins construction this month Betty Crocker Kitchen, a retail bakery outlet in the Mall of America. The store will open in mid-October,
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Account-Specific Spotlight: Phoenix
Phoenix grocers are big on free samples, but light on frequent-shopper deals. Only 11 percent of stores here have frequent-shopper programs. Fully 94
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No Lazy Last Days of Summer for Retail Catalogers
WHILE AUGUST sales among a sample of retailers were lackluster, those with separate catalog divisions showed stronger results during the last full month
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Beastie-Vision
AT 3 A.M, one expects to find Ron Popeil on the air extolling the virtues of hair in a can. Or an ’80s sitcom star praising a line of cosmetics. But the
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TV Now a Toll-Free Medium
ALMOST ONE-FOURTH of all television commercials use a toll-free number as a response mechanism, according to a new study by Response Marketing Group,
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Consider Tomorrow at Today’s Conference
MANY OF YOU will read this issue either before or while attending the Direct Marketing Association’s annual conference in San Francisco. To set the mood,