Agencies

• Agencies

  DMA Enters the Merger Race

  The Direct Marketing Association has finally caught up with its members’ merger mania by making an acquisition itself.The trade group announced last month

• Agencies

  We Knew Them When

  A new study by Opinion Research Corp. International, Princeton, NJ, on behalf of Priceline.com, finds that seven Internet “mega-brands” have reached household-name

• Agencies

  Learn From the Past

  Order information-as well as promotion history and demographic data-can help marketers create segments and regulate customer contacts.When using a customer’s

• Agencies

  Late Mailings Lead to Lawsuit

  California company filed a lawsuit against Advo Inc., Windsor, CT, claiming that lost revenue due to alleged mailings by Advo’s lettershop sent the company

• Agencies

  Slowdown for DM Service Suppliers

  As world financial crises persist in some countries and loom in others, the stock market continues to show signs of a cautious slowdown. With this development,

• Agencies

  The Ecstasy and the Agony

  In our business, you have to have a champion at the top, or there will be no database marketing program. In most industries, database marketing is not

• Agencies

  COMING OF AGE

  J. Walker Smith, of market researchers Yankelovich Partners Inc., Norwalk, CT, says age mixes two things, life-stage and cohort, “a generational group

• Agencies

  McCann Drives Off With the Diamond

  The big winner at the 69th Direct Marketing Association Echo awards last month was McCann Relationship Marketing, New York. McCann took both a gold (automotive)

• Agencies

  A New Prescription

  In the midst of recent controversy surrounding health maintenance organizations covering Medicare beneficiaries, HMOs are stepping up their use of direct

• Agencies

  In the Bag

  We-and we don’t mean just the editorial we-were roaming around the Direct Marketing Association’s annual conference in San Francisco last month when it