Agencies

• Agencies

  DIRECTNEWSLINE

  Survey: Service Bureaus Hardly Perfect Database marketers are less than satisfied with their service bureaus, according to a recent survey by KnowledgeBase

• Agencies

  “Data Weenies Beat List Weenies”

  The last decade was a sweet one for database marketers. Lots of data was being collected and customers and prospects responded the way they were supposed

• Agencies

  Titles to Leaf Through

  Feeling misunderstood? Read a book.”Get Your Message Across: The Professional Communication Skills Everyone Needs” (Allen & Unwin, Chicago) promises to

• Agencies

  Broker Uses Conference to Publicize Suit

  In what amounts to throwing down a gauntlet, a list broker distributed copies of a lawsuit he filed against Dun & Bradstreet to the press attending the

• Agencies

  Plumbers

  Economic globalization and corporate acquisition trends are spilling into the plumbing system. Not since the English Public Health Code of 1848 became

• Agencies

  San Francisco Rumble

  Two apparent anti-“junk mail” activists were thwarted in their attempt to crash the Direct Marketing Association’s executive committee meeting at the

• Agencies

  Gone to Hill and Back

  It’s a rare person who enjoys strapping a pair of waxed barrel staves to his feet and schussing down the side of a mountain; only 4% or 5% of the U.S.

• Agencies

  Reel Deals

  Killing Mrs. Tingle (Miramax) Anticipated Release Date: Second Quarter 1999Starring: Helen Mirren, Katie Holmes, Marisa Coughlan, Liz Stauber, Vivica

• Agencies

  DMA Enters the Merger Race

  The Direct Marketing Association has finally caught up with its members’ merger mania by making an acquisition itself.The trade group announced last month

• Agencies

  We Knew Them When

  A new study by Opinion Research Corp. International, Princeton, NJ, on behalf of Priceline.com, finds that seven Internet “mega-brands” have reached household-name