Agencies

• Agencies

  B-to-B DM Stocks Eke Out Slight Increase

  Without the impressive stock price gains by computer hardware and peripherals vendors, business-to-business direct marketing companies would not have

• Agencies

  Malling The Teen Scene

  Mall of America is looking for sponsors to fund a teen center in the Bloomington, MN, mega-mall. Management is talking with Pepsi-Cola and is expected

• Agencies

  Winter Chill

  The upcoming postal rate hike, touted as the smallest in U.S. Postal Service history, came as a relief to some commercial mailers but leveled a crushing

• Agencies

  E! TV Hits Theaters

  LOS ANGELES Tired of completing the same Jumbles as you wait for the feature film to start? Well, E! Entertainment Television is coming to the rescue.

• Agencies

  French Beauty Catalog Primps for U.S. Debut

  Paris-based Le Club des Createurs de Beaute will issue an American version of its beauty catalog next month.The catalog is a joint venture between cosmetics

• Agencies

  DM Transactions Up 25%

  The total number of direct marketing strategic transactions in the first nine months of 1998 reached 1,325, up 25% from 1,064 during the same period last

• Agencies

  Music Clubs

  BMG Direct and Columbia House are building profit centers in expanding markets for Christian, gospel and Latin music. BMG acquired its “Sound and Spirit”

• Agencies

  You Beta Your Life

  As the holiday season approaches, readers may find themselves wondering what to buy for that special database marketing manager on their gift list.The

• Agencies

  Hall of Fame

  When asked how the late Tom Foster would have taken his election to the DMA Hall of Fame, Foster & Gallagher’s Bob Pellegrino laughed, “He would have

• Agencies

  We Swear, It Was Thissssss Big

  If you’re looking for a big fish story, don’t flounder around the Net. Swim on over to Trout Unlimited (www.tu.org), an organization-and Web site-dedicated