Agencies
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Agencies
Web Advertising Costs Drop
With a few exceptions, Web advertising became cheaper in 1998 than in 1997, according to a survey by Boca Raton, FL-based WebConnect, a sister company
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Agencies
The Literary Latest
Direct Marketing Techniques Direct Marketing Techniques: Building Your Business Using Direct Mail and Direct Response Advertising” is the latest in Menlo
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Agencies
Has Compaq Given Birth to a Stepchild?
We’re no longer surprised when a direct marketer opens retail stores. In many cases, serendipity springs into action: The stores add cachet, plus the
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Agencies
Time to Stop the Dance
Those familiar with the paths a legislative proposal takes on its way to congressional enactment often refer to the process as the dance of legislation.
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Agencies
Fidelity’s Future
Then Stephen A. Cone joined Fidelity Investments last February as president of customer marketing in its retail group, his mission was to bring a more
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Agencies
A Marketing Strategy Checklist
Whether a marketer is initiating a contact strategy program for the first time or trying to find ways to improve an existing program, the thought process
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Agencies
Circling the Wagons
Maybe it’s the postage hike, maybe it’s the stock market. Maybe it’s simple list fatigue. But DMers contacted by DIRECT magazine for our annual forecast
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Agencies
All Together Now-Not!
A survey of recent and potential attendees of National Center for Database Marketing conferences shows marked differences in ancillary services valued
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Agencies
Florida Expands Suit Against AFP
Florida has broadened its lawsuit against American Family Publishers to include allegations that the subscription and prize-promotion firm targeted elderly