Agencies
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Agencies
The Europeans Are Coming!
The U.S. Postal Service has stopped poking its finger into the eye of domestic competitors by abandoning the use of comparative advertisements.While these
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Agencies
Taking the Suds Out of Sweepstakes
Without warning, authorities in various states have taken a sudden, renewed interest in the marketing of alcoholic beverages. These initiatives have compelled
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Agencies
Virtual Fantom
Lynn Fantom, K2 Design Inc.’s CEO, wouldn’t be surprised if e-commerce profits doubled next Christmas. “The penetration of the market is still low enough
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Agencies
FLORSHEIM INTERNATIONAL: ON THE RIGHT FOOT
Pity the poor news editor, buried by a daily stream of press releases. Whether mailed, e-mailed or faxed, many messages get lost in the mound that piles
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Agencies
Some Thoughts on 1999
1999 not only marks the end of a decade, but the end of a 10-year period during which direct marketers were constantly urged to change their management
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Agencies
The Thrill of Sales, The Agony of Service
How exciting it is for direct marketers to consummate real business over the phone and the Internet! How sad it is that customer service and support,
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Agencies
BIG-TIME KID STUFF
Blame it on B’omarr Monk.The spidery-looking droid from “Star Wars”-who only appears in “Return of the Jedi” for a few seconds-inadvertently led toy titan
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Agencies
Algebra 2 Is Brought to You by . . .
In this month’s cover story, societal watchdog Ralph Nader likens ZapMe’s installation of 100,000-plus computers in high schools to the arrival of Big
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Agencies
Man of the World: DRAFT IS DIRECT MARKETER OF YEAR
Howard Draft, chairman/CEO of DraftWorldwide, is CADM’s 1999 Charles S. Downs Chicago Direct Marketer of the Year. At age 45, he’s the youngest-ever recipient