Agencies

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  LESTER WUNDERMAN: SECOND ACT

  Since leaving Wunderman Cato Johnson a year ago at age 77, Lester Wunderman has-as he has done many times before-reinvented himself.Wunderman no longer

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  Taking the Suds Out of Sweepstakes

  Without warning, authorities in various states have taken a sudden, renewed interest in the marketing of alcoholic beverages. These initiatives have compelled

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  High-Speed Steel Sales

  Major Steel Mills and value-added resellers are about to have an independent online trading forum available to them with e-steel (www.e-steel.com), a

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  Virtual Fantom

  Lynn Fantom, K2 Design Inc.’s CEO, wouldn’t be surprised if e-commerce profits doubled next Christmas. “The penetration of the market is still low enough

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  AirTran, What’s Wrong With You?

  AirTran is a dinky airline that used to be called ValuJet until one of its planes crashed in the Florida Everglades, which didn’t do much for the airline’s

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  Banks, Brains, Beans and Brunch

  As of this writing it’s the first of January 1999, which means it’s either time to reflect on the previous year or contemplate the coming 12 months. Since

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  Under Wraps

  Thought the anonymity of a plain brown wrapper was purely for smut? Think again.For a $10 surcharge above the $29.95 six-issue subscription price, the

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  Algebra 2 Is Brought to You by . . .

  In this month’s cover story, societal watchdog Ralph Nader likens ZapMe’s installation of 100,000-plus computers in high schools to the arrival of Big

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  Marketing Outside City Limits

  Think Rural markets represent a dead end for direct marketers? Think again. Today, small-town folks are more likely to own their own business than be

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  Isuzu Taps Database, Gets Big Results

  Sorry Experiences in direct mail almost turned American Isuzu Motors Inc. off to the medium in mid-1997.Earlier that year, the Whittier, CA automaker’s