Agencies
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Agencies
Up for Bid
DESPITE CATALOGS with product offerings that sell for four and five figures, most publications catering to a wealthier demographic tend not to report
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Agencies
Delivered to the Doorknob
INSIDE THE LITTLE yellow bags hung on doorknobs of Spanish-speaking U.S. households is a big idea: to reach all areas in the country that are at least
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Agencies
List Source
U.S. Fencing Association The U.S. Fencing Association list names 17,590 active members. Most are between 18 and 35 years old. Cost: $90/M Selections:
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Agencies
A Vision(ary) in Soy
THE OVERWHELMING majority of chief executive officers at the top 25 U.S. food companies are convinced they can become great visionaries of our day-if
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Agencies
New Group Has Asian-American Marketing Missison
THE ASSOCIATION OF Asian-American Advertising Agencies-a.k.a. the 5As-was established in February in San Francisco to coincide with the Lunar New Year
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Agencies
DIRECT NEWS LINE
Intellipost Changes Name to MyPoints.com INTERNET MARKETER Intellipost Corp., San Francisco, has changed its name to MyPoints.com Inc., the name of the
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Agencies
A WHOLESALE APPROACH TO THE WEB
LOTS OF WEB SITES want to sell office products to individuals, whether in companies or the oft-hyped small office/home office. Now, one entrepreneur wants
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Agencies
Uni-Mail Consolidates MGT
UNI-MAIL LIST Corp., New York, has consolidated the West Coast operations of its sister company, MGT Associates Inc., into its New York office.Uni-Mail
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Agencies
Campbell Logs on to Barnes & Noble
PATRICIA CAMPBELL, the immediate past chair of the Direct Marketing Association’s board of directors, has taken a new position with online bookseller