Agencies

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  Expert Advice for Inept Online Marketers

  ONE OF THE least exclusive claims anyone in our business can make is being an expert on Internet marketing.I’d guess we have about 8 million Web sites

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  Get in the Game

  THE HOUSE Postal Subcommittee has completed hearings on chairman John McHugh’s Postal Modernization Act of 1999, a bill five years in the making. But

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  A Public Service Making the Public Nervous

  I LIKE TO THINK of myself as a good citizen. I pay my taxes. I don’t litter. I’ve even been known to vote on occasion.But enough is enough.If the past

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  Taking Stock

  THE RECENT ROCKINESS in the catalog business-the near-fatality of J. Peterman Co., the dumping of books by Genesis Direct, soft holiday and early-spring

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  Marketing Deals Approach

  MARKETING SERVICE FIRMS produced a record $4.8 billion in strategic deals in the last half of 1998, according to Winterberry Group Inc., a Manorville,

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  Everything Old Is New Again

  AMONG THE MORE interesting first place winners at the 21st Annual John Caples International Awards were Miller/Huber Relationship Marketing’s catalog

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  Teaching Old Names New Tricks

  FOR CATALOGERS, RFM (recency, frequency and monetary) analysis is still a powerful list prospecting and continuation mailing tool. But catalogers are

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  THEY GOTTA WEAR SHADES

  TO PERSUADE INFORMATION technology executives to tune into a virtual seminar on its latest Unix-based computer network software system, Sun Microsystems

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  One Big Happy Web

  THE INTERNET brings far-flung people together, and in our postindustrial, postmodern, peripatetic information age (some nice big words, huh?) that can

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  Reel Deals

  THE BICENTENNIAL MAN (Buena Vista Pictures) Estimated Release Date: December 1999 Starring: Robin Williams, Embeth Davidtz, Sam Neill Top Line: A film