Agencies

• Agencies

  Sweepstakes, Keepstakes, Or Sleepstakes?

  Much of promotion is waste. Take couponing. More than 90 percent of all coupons are delivered by FSIs, which achieve a reported 1.4% redemption rate.

• Agencies

  Retailer Realities

  Got a question for retail buyers that you’re too shy to ask? Promo Edge’s Retail Research Center polls buyers nationwide with your questions, and we print

• Agencies

  Baby, Won’t You Drive My Car?

  EVERYONE KNOWS young people respond to peer pressure. General Motors has been applying that maxim to make college kids aware of their vehicles since 1991.The

• Agencies

  United’s Taste Test

  United Airlines has proven that the way to a passenger’s wallet is through his stomach.The Chicago-based airline found that it could earn another $2.4

• Agencies

  Media Mix

  IT’S LITTLE WONDER that our media-rich world drowns out the impact of a single ad or direct response piece. Integrated marketing, which uses a number

• Agencies

  DIRECT Wins Neal Certificate

  DIRECT WON a certificate of merit for best single issue of a magazine in the 45th Annual Jesse H. Neal Editorial Achievement Awards competition. The certificate

• Agencies

  Fulfilling Work

  IN PHYSICAL circles, the out-of-control assembly line is a staple. Lucille Ball’s conveyer-belt misadventures represent its high point, and shows ranging

• Agencies

  Retailers

  THE CONVERGENCE of new information technologies and marketing is beginning to blur distinctions between traditional retailers and DMers.Aside from the

• Agencies

  A Vision(ary) in Soy

  THE OVERWHELMING majority of chief executive officers at the top 25 U.S. food companies are convinced they can become great visionaries of our day-if

• Agencies

  New Group Has Asian-American Marketing Missison

  THE ASSOCIATION OF Asian-American Advertising Agencies-a.k.a. the 5As-was established in February in San Francisco to coincide with the Lunar New Year