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Baby, Won’t You Drive My Car?
EVERYONE KNOWS young people respond to peer pressure. General Motors has been applying that maxim to make college kids aware of their vehicles since 1991.The
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Taking Stock
THE RECENT ROCKINESS in the catalog business-the near-fatality of J. Peterman Co., the dumping of books by Genesis Direct, soft holiday and early-spring
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Marketing Deals Approach
MARKETING SERVICE FIRMS produced a record $4.8 billion in strategic deals in the last half of 1998, according to Winterberry Group Inc., a Manorville,
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Sweeps Operators Beware: The Law is Watching
Past editions of this column have discussed the possibility of greater government scrutiny for the promotion marketing industry. While I could not pinpoint
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Teaching Old Names New Tricks
FOR CATALOGERS, RFM (recency, frequency and monetary) analysis is still a powerful list prospecting and continuation mailing tool. But catalogers are
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THEY GOTTA WEAR SHADES
TO PERSUADE INFORMATION technology executives to tune into a virtual seminar on its latest Unix-based computer network software system, Sun Microsystems
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One Big Happy Web
THE INTERNET brings far-flung people together, and in our postindustrial, postmodern, peripatetic information age (some nice big words, huh?) that can
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United’s Taste Test
United Airlines has proven that the way to a passenger’s wallet is through his stomach.The Chicago-based airline found that it could earn another $2.4
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DIRECT Wins Neal Certificate
DIRECT WON a certificate of merit for best single issue of a magazine in the 45th Annual Jesse H. Neal Editorial Achievement Awards competition. The certificate