Agencies
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Agencies
Prototype Databases: Try Before You Buy!
“I’M SORRY, I know you need this customer profile report, but it requires adding a new data source. The marketing database design specs were frozen in
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Agencies
Bill Would Protect Seniors
SWEEPING LEGISLATION to protect senior citizens from being victimized by telemarketing and other fraud has been introduced in the Senate.If passed, the
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Agencies
But Wait, There’s More!
I’M SITTING HERE admiring my new wireless phone, marveling at the advertising minefield I’ve crossed to get here.The Wall Street Journal says AT&T dominates
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Agencies
USPS Asks to Correct Nonprofit Rate Error
THE U.S. POSTAL SERVICE has asked the Postal Rate Commission to support a proposal that would correct an error in its nonprofit periodical rate schedule.
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Agencies
A Fair Chance for New Media
FOR EACH OF the past four years I’ve had the pleasure of attending London’s International Direct Marketing Fair, there’s been a cultural milestone or
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Agencies
HBO AND CINEMAX
In the not-too-distant future, Home Box Office will send U.S. households e-mail offers with full-motion video files attached, which viewers can then open
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Agencies
Online, in Style
WHEN HAVING THE right sense of style was essential to getting into the right clique, we were always on the outside. But now the right click may get you
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Agencies
New Chairman at Rapp Collins
RAPP COLLINS WORLDWIDE, New York, has named Malcolm Speed chairman and chief executive officer. Speed, who had been executive vice president and partner
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Agencies
THE NET PROWLER THE NET PROWLER THE NET PROWLER
FUN WITH PHOTOS Perceptual Robotics Inc., Evanston, IL, which created the iCam Internet camera, has a new wrinkle it calls Look and Buy. The system is