Agencies
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Agencies
One of Ours
A DECADE OR SO ago, I asked Jay Walker if he was a millionaire yet. “Maybe on paper,” he answered. “Don’t ask for a check.”Times have changed, and Walker
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Agencies
Guide Lines
THERE’S always something frustrating about a campaign with untapped potential. But what often makes matters worse is that the campaign isn’t bad. It’s
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Agencies
Designing by DM
AMERICAN HOMESTYLE & Gardening, Gruner+Jahr’s B-list answer to Conde Nast’s Architectural Digest and House & Garden, doesn’t usually include the sort
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Agencies
No Dark Horse
THE FIRST THING Novus List Management’s president Joanne Capria wants people to know is that her company is no dark horse.”A lot of people say the company
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Agencies
The Scoop on the Hoop
FIRST IT WAS rubber chickens that went faster than speeding pullets. Then it was floating 8-balls we were asked to get behind. Now it’s Hula-Hoops.No,
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Agencies
Replay It Again, Sam Goody
THE ONLY thing keeping a Sam Goody rewards program begun in 1994 from giving away the store was that it was so poorly managed that participants-almost
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Agencies
Still in the Race
MANY INDUSTRY VETERANS say mail is holding its own when it comes to reaching consumers. But gone are the days of extensive testing, mass scattershot campaigns
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Agencies
Account-Specific Spotlight: Minneapolis-St. Paul
Minneapolis is about as modest as a marketplace gets. Supermarkets here have the fewest health and beauty care, paper goods, beer, and books/magazines
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Agencies
Y&R to Buy KnowledgeBase
ADBERTISING CONGLOMERATE Young & Rubicam Inc., New York, agreed in April to acquire database marketing agency KnowledgeBase Marketing Inc. for $175 million