Topic

Agencies

  • Click and Save

    AN INTERNET SITE that produces coupons from users’ local retailers has begun tests in the Boston area.The site-Coolsavings.com-and Super Coups, Avon,

  • Tick, Tock…It’s the Privacy Clock

    THINK YOU’LL NEVER need to get permission before you mail to consumers? Think you’ll always be able to choose whether you can utilize telemarketing? Think

  • Make It Happen

    Not long ago, many in our industry were weeping and gnashing their teeth over postal rate increases that soared well beyond the rate of inflation.Hikes

  • Bell Atlantic Casts Wide Net to Become ISP of Choice

    BELL ATLANTIC is targeting Internet users with two direct mail campaigns. One promotes BellAtlantic.net as an Internet service provider (ISP); the other

  • TV Guide Appoints a Database Manager

    THE TV GUIDE Magazine Group has created a new position for director of database marketing, and has tapped David Bernard-previously the managing director

  • New Bill Would Bar Net Access Fees

    ANOTHER BILL to keep the Internet free of taxes or other charges has been introduced by Rep. Fred Upton (R-MI). Upton’s bill, complementing one sponsored

  • Cork That Bottle

    MAIL ORDER AND Internet sales of alcohol, especially wine, could be chilled by a bill pending in the Senate that would permit state authorities to file

  • List Source

    Warner Home Video This list identifies 84,990 video buyers. These individuals responded to television advertisements and rebate offers from retail purchases.Cost:

  • Knowing Your Market

    A couple of years ago, Scottsdale, AZ-based Premium Cigars International Ltd. latched onto a pretty nifty idea: With cigars already fast becoming a yuppie

  • Gig Acquires Musician List

    GIG MAGAZINE HAS purchased the 22,000-name active subscriber list of its former rival, Musician.Musician, owned by BPI Communications, published its last