Agencies
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Agencies
Tick, Tock…It’s the Privacy Clock
THINK YOU’LL NEVER need to get permission before you mail to consumers? Think you’ll always be able to choose whether you can utilize telemarketing? Think
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Agencies
Account-Specific Spotlight: Minneapolis-St. Paul
Minneapolis is about as modest as a marketplace gets. Supermarkets here have the fewest health and beauty care, paper goods, beer, and books/magazines
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Agencies
Make It Happen
Not long ago, many in our industry were weeping and gnashing their teeth over postal rate increases that soared well beyond the rate of inflation.Hikes
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Agencies
Bell Atlantic Casts Wide Net to Become ISP of Choice
BELL ATLANTIC is targeting Internet users with two direct mail campaigns. One promotes BellAtlantic.net as an Internet service provider (ISP); the other
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Agencies
New Bill Would Bar Net Access Fees
ANOTHER BILL to keep the Internet free of taxes or other charges has been introduced by Rep. Fred Upton (R-MI). Upton’s bill, complementing one sponsored
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Agencies
Cork That Bottle
MAIL ORDER AND Internet sales of alcohol, especially wine, could be chilled by a bill pending in the Senate that would permit state authorities to file
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Agencies
List Source
Warner Home Video This list identifies 84,990 video buyers. These individuals responded to television advertisements and rebate offers from retail purchases.Cost:
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Agencies
Knowing Your Market
A couple of years ago, Scottsdale, AZ-based Premium Cigars International Ltd. latched onto a pretty nifty idea: With cigars already fast becoming a yuppie
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Agencies
Gig Acquires Musician List
GIG MAGAZINE HAS purchased the 22,000-name active subscriber list of its former rival, Musician.Musician, owned by BPI Communications, published its last