Agencies

• Agencies

  Y&R to Buy KnowledgeBase

  ADBERTISING CONGLOMERATE Young & Rubicam Inc., New York, agreed in April to acquire database marketing agency KnowledgeBase Marketing Inc. for $175 million

• Agencies

  Make It Happen

  Not long ago, many in our industry were weeping and gnashing their teeth over postal rate increases that soared well beyond the rate of inflation.Hikes

• Agencies

  Bell Atlantic Casts Wide Net to Become ISP of Choice

  BELL ATLANTIC is targeting Internet users with two direct mail campaigns. One promotes BellAtlantic.net as an Internet service provider (ISP); the other

• Agencies

  Account-Specific Spotlight: Minneapolis-St. Paul

  Minneapolis is about as modest as a marketplace gets. Supermarkets here have the fewest health and beauty care, paper goods, beer, and books/magazines

• Agencies

  New Bill Would Bar Net Access Fees

  ANOTHER BILL to keep the Internet free of taxes or other charges has been introduced by Rep. Fred Upton (R-MI). Upton’s bill, complementing one sponsored

• Agencies

  Cork That Bottle

  MAIL ORDER AND Internet sales of alcohol, especially wine, could be chilled by a bill pending in the Senate that would permit state authorities to file

• Agencies

  List Source

  Warner Home Video This list identifies 84,990 video buyers. These individuals responded to television advertisements and rebate offers from retail purchases.Cost:

• Agencies

  Knowing Your Market

  A couple of years ago, Scottsdale, AZ-based Premium Cigars International Ltd. latched onto a pretty nifty idea: With cigars already fast becoming a yuppie

• Agencies

  Gig Acquires Musician List

  GIG MAGAZINE HAS purchased the 22,000-name active subscriber list of its former rival, Musician.Musician, owned by BPI Communications, published its last

• Agencies

  Bill Would Protect Seniors

  SWEEPING LEGISLATION to protect senior citizens from being victimized by telemarketing and other fraud has been introduced in the Senate.If passed, the