Agencies
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Agencies
Alice in Internetland
ALICE WAS BEWILDERED. After all, here she was-credit card in hand, pounding away on the keyboard-ready to spend, spend, spend via the Internet.She felt
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Agencies
Getting the Most Value From Your Marketing Database
THE FIRST STEP in building an effective case for a marketing database is to determine the scope of your effort.Traditionally, organizations have embarked
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Agencies
Canadian DMers Do Good, Eh?
SIX CANADIAN direct marketing firms began an industrywide initiative last month to help the Canadian Red Cross reunite families torn apart by the Balkan
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Agencies
Transplants
TWO NEW CATALOGS have landed on our desk. Well, not new new. Both are established brands extending their markets-one to parents, the other to the United
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Agencies
Insight to Buy British DMer Action
COMPUTER DIRECT MARKETER Insight Enterprises Inc., Tempe, AZ, has announced plans to buy U.K.-based DMer Action Computer Supplies Holdings plc for approximately
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Agencies
USPS Plans Mail-Track DB
THE U.S. POSTAL SERVICE is developing a database that will allow customers to track their own mail and give postal officials a better handle on mail flows
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Agencies
Agents of Change
LONG-TERM loyal customers are more valuable than other customers. They generally buy more often, spend more, have a higher retention and referral rate,
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Agencies
GARBING AND GABBING
Imagine getting invaluable customer feedback on your products. “I like them but they need to be a little wider around the legs…Like totally drek and
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Agencies
Directives Debut
TWO NEW DIRECTIVES on e-commerce and distance selling of financial services were scheduled to be debated in the European Parliament earlier this month.Alastair