Agencies
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Home Market
THOUGH PUNDITS APPLAUD the economic strength of Asians in America, only a few loyalty marketers are taking advantage of it.For one thing, most firms face
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The Literary Latest
GenderSell PSYCHOLOGIST JUDITH C. Tingley and sales professional Lee E. Robert teamed up to write “GenderSell: How to Sell to the Opposite Sex,” what
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Change In Store
The last two years have witnessed a voracious feeding frenzy in the food retailing industry: Albertson’s Inc., Boise, ID, America’s fifth largest U.S.
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Agencies
Nondairy-But Pro-DM
A SMALL ORLANDO, FL marketer of nondairy foods has made the leap from the grocer’s shelf to direct marketing.Galaxy Foods, which markets soybean-based
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Surf Before You Fly
SO WHAT DO you do while waiting to board a plane? That downtime could be spent checking stock quotes, sending e-mail, Web surfing-and taking in marketing
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DMA STUDY: B-to-B Insurance DM Booming
BUSINESS-TO-BUSINESS is the strongest growth area in the insurance and financial services sector, according to a recent Direct Marketing Association study.
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The Importance of Being Integrated
CUSTOMER relationship management is one of the most talked-about topics today. But what constitutes CRM? How did it evolve and what promise does it hold
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THE NEW CREW
To a casual visitor, the J. Crew office in the former Wanamaker building in New York probably doesn’t look any different than it did two summers ago.
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Small Customers, High Margins
AFTER FOUR YEARS of brokering equipment leases through the Internet, First Sierra Financial has decided it’s time to set up its own virtual bank.Later