Agencies
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Agencies
Gore Staffer Warns DMers: Better Self-Regulate
SELF-REGULATION was the magic word during the Direct Marketing Association’s Government Affairs Conference last month at the Watergate Hotel in Washington,
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Agencies
Collins Staffer Explains Sweepstakes Bill
SEN. SUSAN COLLINS (R-ME) may refine her tough new sweepstakes bill with an eye toward making it more friendly to direct marketers. But critical elements,
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Agencies
MUST-SELL TV
NOT SO LONG ago, cable and broadcast networks relegated direct response television advertising to late-night programming.Those days are gone. Now, they’re
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Agencies
Do You Really Want to Wait for a Data Warehouse?
WE WERE RECENTLY asked to critique a plan for a system that would support database marketing. The proposal included a corporate data warehouse that would
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Agencies
Change In Store
The last two years have witnessed a voracious feeding frenzy in the food retailing industry: Albertson’s Inc., Boise, ID, America’s fifth largest U.S.
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Agencies
The Chicken in My Head Needs a Break
A LONG TIME AGO, at a summer job far, far away, a delightfully daft coworker told me that for years she thought the chorus of a Joe Jackson song was “chicken
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Agencies
List Source
Irish Eyes With a Hint of Garlic A list of more than 22,000 rural Americans who ordered potatoes, garlic, shallots and scallions from this gardening catalog
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Agencies
The Importance of Being Integrated
CUSTOMER relationship management is one of the most talked-about topics today. But what constitutes CRM? How did it evolve and what promise does it hold
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Agencies
Hey Kids-Free Cockroaches!
AT DIRECT, we love Archie McPhee and Co., Seattle’s self-proclaimed “Outfitters of Popular Culture.” Our glee was compounded when a mailer announcing