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  Surf Before You Fly

  SO WHAT DO you do while waiting to board a plane? That downtime could be spent checking stock quotes, sending e-mail, Web surfing-and taking in marketing

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  Home Market

  THOUGH PUNDITS APPLAUD the economic strength of Asians in America, only a few loyalty marketers are taking advantage of it.For one thing, most firms face

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  The Literary Latest

  GenderSell PSYCHOLOGIST JUDITH C. Tingley and sales professional Lee E. Robert teamed up to write “GenderSell: How to Sell to the Opposite Sex,” what

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  June 1, 1999

   

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  THE NEW CREW

  To a casual visitor, the J. Crew office in the former Wanamaker building in New York probably doesn’t look any different than it did two summers ago.

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  The Importance of Being Integrated

  CUSTOMER relationship management is one of the most talked-about topics today. But what constitutes CRM? How did it evolve and what promise does it hold

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  Small Customers, High Margins

  AFTER FOUR YEARS of brokering equipment leases through the Internet, First Sierra Financial has decided it’s time to set up its own virtual bank.Later

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  DMA STUDY: B-to-B Insurance DM Booming

  BUSINESS-TO-BUSINESS is the strongest growth area in the insurance and financial services sector, according to a recent Direct Marketing Association study.

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  Due North

  D L. RYAN COS., Westport, CT, has established a beachhead in Canada. Its new office, headed by Amey Harding in Toronto, will likely become full service

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  The Brand Plays On

  ONCE UPON A time, retail catalogs were about getting customers into the store to buy product. Each and every customer received a catalog for each and