Agencies

• Agencies

  Transplants

  TWO NEW CATALOGS have landed on our desk. Well, not new new. Both are established brands extending their markets-one to parents, the other to the United

• Agencies

  Insight to Buy British DMer Action

  COMPUTER DIRECT MARKETER Insight Enterprises Inc., Tempe, AZ, has announced plans to buy U.K.-based DMer Action Computer Supplies Holdings plc for approximately

• Agencies

  New Jersey May Regulate Spam

  SENDERS OF UNSOLICITED e-mail to New Jersey residents would be required by a new bill to label their solicitations as advertisements. The notice must,

• Agencies

  A New Chapter

  TAKE THAT, Barnes & Noble. En garde, Amazon.com. Independent bookstores are striking back.The American Booksellers Association is launching Book Sense,

• Agencies

  Productivity vs. Profitability

  AS ANYONE who has ever seen one of today’s call centers knows, there are a dizzying array of technology tools to measure calling productivity. Though

• Agencies

  Virtual Used Cars

  WOULD YOU BUY a used car on the Internet without being able to kick the tires?Maybe not. But AutoTradeCenter.com, Scottsdale, AZ, is counting on the fact

• Agencies

  Make a Good First Impression

  IN YEARS GONE BY, the acquisition of new customers was a company’s primary growth strategy. But as we analyze our businesses, we see that understanding

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  The Mall in the Family Room

  Study shows online shopper gains in software, book purchases.If you are a marketer of books, airline tickets, or computer software, you might give extra

• Agencies

  Collins Staffer Explains Sweepstakes Bill

  SEN. SUSAN COLLINS (R-ME) may refine her tough new sweepstakes bill with an eye toward making it more friendly to direct marketers. But critical elements,

• Agencies

  A Great Romance

  WHY SHOULD hot, steamy romance be the sole province of women who look like they’re about to starve to death?That question prompted Joanne K. Morse to