Agencies

• Agencies

  Transplants

  TWO NEW CATALOGS have landed on our desk. Well, not new new. Both are established brands extending their markets-one to parents, the other to the United

• Agencies

  Living in an Opt-in Environment

  SURPRISES in legislation are rare. Which makes a recent event in the European Parliament quite unusual. Minutes before a debate on the distance selling

• Agencies

  Scandinavians Impress at Best of Europe

  THE BIG WINNERS in the Best of Europe Awards at the Federation of European Direct Marketing’s annual forum in Strasbourg, France included several Scandinavian

• Agencies

  Brann Worldwide Leads Agency Pack

  DIRECT RESPONSE advertising agency Brann Worldwide topped the Direct Marketing Association’s 1998 billings report with $2.7 billion, an increase over

• Agencies

  Littleton Tragedy Hurts DM Response

  IN THE AFTERMATH of the shootings at Columbine High School, at least two direct marketers polled by DIRECT noticed a dip in sales. But one marketer, a

• Agencies

  Critiquing and Cashing In

  THERE ARE ONLINE magazines and online music stores. Now, one company is trying to wear both hats-selling recordings and reviewing them on the same Web

• Agencies

  Alice in Internetland

  ALICE WAS BEWILDERED. After all, here she was-credit card in hand, pounding away on the keyboard-ready to spend, spend, spend via the Internet.She felt

• Agencies

  Getting the Most Value From Your Marketing Database

  THE FIRST STEP in building an effective case for a marketing database is to determine the scope of your effort.Traditionally, organizations have embarked

• Agencies

  The Mall in the Family Room

  Study shows online shopper gains in software, book purchases.If you are a marketer of books, airline tickets, or computer software, you might give extra

• Agencies

  Insight to Buy British DMer Action

  COMPUTER DIRECT MARKETER Insight Enterprises Inc., Tempe, AZ, has announced plans to buy U.K.-based DMer Action Computer Supplies Holdings plc for approximately