Agencies
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Agencies
Do You Really Want to Wait for a Data Warehouse?
WE WERE RECENTLY asked to critique a plan for a system that would support database marketing. The proposal included a corporate data warehouse that would
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Agencies
Their Time Has Come
JUDGING BY the amount of e-mail being sent, traditional mailers and their list companies can stop preparing for the future. The future is here.The percentage
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Agencies
Separated at Rebirth
IN BUSINESS-TO-business DM, Internet “have-nots” are suffering severe stock market erosion, while investors are rewarding Net- savvy-though often unprofitable-companies
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Agencies
Take a Postal Seismic Reading
DESPITE THE MORE than sufficient signs that the U.S. Postal Service is an institution under stress, there persists within the mailing community, throughout
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Agencies
Sittin’ by the Dock of eBay
IF I WAS a high bidder, I would have freaked.That was my initial thought when I read of the recent server problems that put a halt to all the online auctions
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Agencies
Yep, It’s an Interactive Campaign
RC COLA HAS teamed up with the cartoon “King of the Hill” for an online contest and point-of-purchase sweepstakes.The “Who Said That?” game was promoted
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Agencies
Scapegoating
THERE’S AN OLD SAYING, “Victory has a thousand fathers, but defeat is an orphan.”To judge from the media coverage of the high school massacre in Littleton,
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Agencies
Lost (and Found) in Space
JUST LOOK OUT a window-or in a magazine. Like the weather, direct response print advertising just won’t go away.However, it’s difficult to say if print
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Agencies
Now Buy the Vest
IN AN EPISODE in the second volume of “Maus,” the withering account of his family’s Holocaust experience, Art Spiegelman is approached by a man who tells