Agencies

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  Virtual Used Cars

  WOULD YOU BUY a used car on the Internet without being able to kick the tires?Maybe not. But AutoTradeCenter.com, Scottsdale, AZ, is counting on the fact

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  Make a Good First Impression

  IN YEARS GONE BY, the acquisition of new customers was a company’s primary growth strategy. But as we analyze our businesses, we see that understanding

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  A Great Romance

  WHY SHOULD hot, steamy romance be the sole province of women who look like they’re about to starve to death?That question prompted Joanne K. Morse to

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  Gore Staffer Warns DMers: Better Self-Regulate

  SELF-REGULATION was the magic word during the Direct Marketing Association’s Government Affairs Conference last month at the Watergate Hotel in Washington,

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  Collins Staffer Explains Sweepstakes Bill

  SEN. SUSAN COLLINS (R-ME) may refine her tough new sweepstakes bill with an eye toward making it more friendly to direct marketers. But critical elements,

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  MUST-SELL TV

  NOT SO LONG ago, cable and broadcast networks relegated direct response television advertising to late-night programming.Those days are gone. Now, they’re

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  Do You Really Want to Wait for a Data Warehouse?

  WE WERE RECENTLY asked to critique a plan for a system that would support database marketing. The proposal included a corporate data warehouse that would

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  Canadian DMers Do Good, Eh?

  SIX CANADIAN direct marketing firms began an industrywide initiative last month to help the Canadian Red Cross reunite families torn apart by the Balkan

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  Transplants

  TWO NEW CATALOGS have landed on our desk. Well, not new new. Both are established brands extending their markets-one to parents, the other to the United

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  Take a Postal Seismic Reading

  DESPITE THE MORE than sufficient signs that the U.S. Postal Service is an institution under stress, there persists within the mailing community, throughout