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Italians Love Ira Gobler!
REMEMBER ALL THE FUN you had as a child, rolling happily down hills encased in a large plastic “Gobler’s Wobblers” egg? How about those cookouts where
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Real Estate Agents/Brokers
THE INTERNET is radically changing how real estate agents and brokers initiate, process and close property transactions. It’s estimated there are more
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THE ART OF DISTRIBUTION
PICTURE THIS, pardon the pun. You operate a small memorabilia store and thanks to “Phantom Menace” mania, you can’t keep up with the demand for “Star
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Refining Your Systems Proposal
MANAGEMENT IS ACCUSTOMED to seeing systems development proposals that estimate a return on investment. While such projections are more difficult to arrive
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On the Road
WHEN ATTENDING the National Center for Database Marketing conference in Chicago this month, be sure to pick up your copy of DIRECT’s Show Daily.In addition
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Visiting Dave’s World
IN A WIDE-RANGING keynote address at the recent Catalog Conference in Chicago, Dave Barry for the most part talked about anything but catalogs.And that
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The Quick and the Dead
WITHIN 48 HOURS after the notice of my father’s death appeared in The New York Times, my mother received direct mail solicitations offering estate appraisal
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PARTNERS IN PROGRESS
UPGRADED SALES and fulfillment automation systems have helped IBM increase sales and cut back-end costs on two lines of midrange computers.Over the past
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At the Crossroads
WITH THE millennium only six months away, it might pay to bone up on best practices and get a glimpse into the future of database marketing. And there’s