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The Universal Benefits of Postal Reform
CRIES OF OUTRAGE from newspaper editorial writers against “junk mail” seem to come in waves. The latest ripple is opposition to House Postal Subcommittee
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Italians Love Ira Gobler!
REMEMBER ALL THE FUN you had as a child, rolling happily down hills encased in a large plastic “Gobler’s Wobblers” egg? How about those cookouts where
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Tubby Frenzy
Burger King’s Teletubbies promotion came to a screeching halt last month,slightly more than halfway through its planned six-week run, after thechain depleted
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THE ART OF DISTRIBUTION
PICTURE THIS, pardon the pun. You operate a small memorabilia store and thanks to “Phantom Menace” mania, you can’t keep up with the demand for “Star
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Refining Your Systems Proposal
MANAGEMENT IS ACCUSTOMED to seeing systems development proposals that estimate a return on investment. While such projections are more difficult to arrive
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On the Road
WHEN ATTENDING the National Center for Database Marketing conference in Chicago this month, be sure to pick up your copy of DIRECT’s Show Daily.In addition
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Visiting Dave’s World
IN A WIDE-RANGING keynote address at the recent Catalog Conference in Chicago, Dave Barry for the most part talked about anything but catalogs.And that
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PARTNERS IN PROGRESS
UPGRADED SALES and fulfillment automation systems have helped IBM increase sales and cut back-end costs on two lines of midrange computers.Over the past