Agencies

• Agencies

  Site Lines

  FORGET BANNER ADS and even targeted e-mail. To the converted, affiliate marketing is the future of e-commerce.In an affiliate marketing program, a Web

• Agencies

  BusinessHere.com Steps Up to the Auction Biz

  THE LATEST COMPANY TO offer or auction office products and furniture electronically to the small office market decided to try it first in its own backyard

• Agencies

  Getting Into the Internet Bag

  JUMPING INTO THE e-commerce waters is still treacherous. But a brave group of executives has left their safe jobs at luggage company Samsonite to start

• Agencies

  Take This $100-Please!

  IF THE ENVELOPE says “Free,” any consumer is guaranteed to open it, right?Actually, only about 60% of those who received a Val-Pak envelope boasting “A

• Agencies

  DoubleClick Adds Abacus to the Count

  A MID-JUNE MERGER of DoubleClick Inc. and Abacus Direct Corp. has industry observers and privacy advocates alike wondering who will benefit and at what

• Agencies

  DIRECTNEWSLINE

  U.S. Bank Kills Phone Effort U.S. BANK HAS halted a controversial telemarketing program only two days after being sued by the Minnesota Attorney General

• Agencies

  Setting the Standard

  THIS IS THE sixth year we’ve compiled information on catalog customer service. In this issue we’ll consider the more than 200 catalogs we received in

• Agencies

  Always and Forever-for Now

  Royalty marketers have done a good job of locking in affluent consumers, 71% of whom participate in at least one loyalty program. But the field is wide

• Agencies

  Tubby Frenzy

  Burger King’s Teletubbies promotion came to a screeching halt last month,slightly more than halfway through its planned six-week run, after thechain depleted

• Agencies

  Tea and Sympathy

  ALTHOUGH LAND’S END has been hogging all the publicity about establishing fun and comprehensive e-commerce Web sites, it is hardly alone. Many smaller