Agencies
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Agencies
Striking a DM Chord
STANDING AT a star-spangled grand piano, political satirist Mark Russell entertained an appreciative-and, judging by response, bipartisan-luncheon crowd
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Agencies
Carol Wright Trims Co-op Circulation
COX DIRECT, Largo, FL, has cut the annual circulation of its Carol Wright cooperative direct mail program from 250 million to 200 million pieces to better
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Agencies
PLAN FOR TOMORROW’S SALES TODAY
TODAY MARKETING is closer to the edge than ever before. Survival means building one-on-one relationships with customers without face-to-face meetings,
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Agencies
Tubby Frenzy
Burger King’s Teletubbies promotion came to a screeching halt last month,slightly more than halfway through its planned six-week run, after thechain depleted
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Agencies
Flying Solo
SMALL AIRLINES FLY in a turbulent market. With competitors buzzing at their tails, independents must garner customer loyalty and assert their brand without
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Agencies
Obi-Wanna Shop Direct
YOU COULDN’T escape “The Phantom Menace” this spring, even in the world of direct marketing. Here’s two examples of how DMers tried to keep shoppers out
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Agencies
The Universal Benefits of Postal Reform
CRIES OF OUTRAGE from newspaper editorial writers against “junk mail” seem to come in waves. The latest ripple is opposition to House Postal Subcommittee
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Agencies
Retail-tainment Tonight
I’ve never seen a bumper sticker that said ‘I’d rather be groceryshopping,'” says Phil Hawkes, former executive vp of Phoenix-based ABCOFoods.Food retailers
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Agencies
Italians Love Ira Gobler!
REMEMBER ALL THE FUN you had as a child, rolling happily down hills encased in a large plastic “Gobler’s Wobblers” egg? How about those cookouts where