Agencies
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Agencies
Striking a DM Chord
STANDING AT a star-spangled grand piano, political satirist Mark Russell entertained an appreciative-and, judging by response, bipartisan-luncheon crowd
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Agencies
Carol Wright Trims Co-op Circulation
COX DIRECT, Largo, FL, has cut the annual circulation of its Carol Wright cooperative direct mail program from 250 million to 200 million pieces to better
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Agencies
Real Estate Agents/Brokers
THE INTERNET is radically changing how real estate agents and brokers initiate, process and close property transactions. It’s estimated there are more
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Agencies
PLAN FOR TOMORROW’S SALES TODAY
TODAY MARKETING is closer to the edge than ever before. Survival means building one-on-one relationships with customers without face-to-face meetings,
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Agencies
Flying Solo
SMALL AIRLINES FLY in a turbulent market. With competitors buzzing at their tails, independents must garner customer loyalty and assert their brand without
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Agencies
The Quick and the Dead
WITHIN 48 HOURS after the notice of my father’s death appeared in The New York Times, my mother received direct mail solicitations offering estate appraisal
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Agencies
Obi-Wanna Shop Direct
YOU COULDN’T escape “The Phantom Menace” this spring, even in the world of direct marketing. Here’s two examples of how DMers tried to keep shoppers out
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Agencies
The Universal Benefits of Postal Reform
CRIES OF OUTRAGE from newspaper editorial writers against “junk mail” seem to come in waves. The latest ripple is opposition to House Postal Subcommittee
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Agencies
At the Crossroads
WITH THE millennium only six months away, it might pay to bone up on best practices and get a glimpse into the future of database marketing. And there’s