Agencies

• Agencies

  BusinessHere.com Steps Up to the Auction Biz

  THE LATEST COMPANY TO offer or auction office products and furniture electronically to the small office market decided to try it first in its own backyard

• Agencies

  Getting Into the Internet Bag

  JUMPING INTO THE e-commerce waters is still treacherous. But a brave group of executives has left their safe jobs at luggage company Samsonite to start

• Agencies

  At the Crossroads

  WITH THE millennium only six months away, it might pay to bone up on best practices and get a glimpse into the future of database marketing. And there’s

• Agencies

  Site Lines

  FORGET BANNER ADS and even targeted e-mail. To the converted, affiliate marketing is the future of e-commerce.In an affiliate marketing program, a Web

• Agencies

  DoubleClick Adds Abacus to the Count

  A MID-JUNE MERGER of DoubleClick Inc. and Abacus Direct Corp. has industry observers and privacy advocates alike wondering who will benefit and at what

• Agencies

  Take This $100-Please!

  IF THE ENVELOPE says “Free,” any consumer is guaranteed to open it, right?Actually, only about 60% of those who received a Val-Pak envelope boasting “A

• Agencies

  Tea and Sympathy

  ALTHOUGH LAND’S END has been hogging all the publicity about establishing fun and comprehensive e-commerce Web sites, it is hardly alone. Many smaller

• Agencies

  Is the DM Business Model Changing?

  PRICELINE.COM FOUNDER Jay Walker stunned an audience at Direct Marketing Days in New York this spring by describing a new DM business model-one with close

• Agencies

  ASL Sues Former Executive

  AMERICAN STUDENT LIST Inc., Mineola, NY, has filed a lawsuit alleging a former employee and his new companies are marketing names compiled by ASL.In a

• Agencies

  DIRECTNEWSLINE

  U.S. Bank Kills Phone Effort U.S. BANK HAS halted a controversial telemarketing program only two days after being sued by the Minnesota Attorney General