Agencies

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  Aquarium Hobbyists

  Within the last two years discount pet superstores have become the primary shopping source for freshwater (as opposed to saltwater) home aquarists, supplanting

• Agencies

  Victorious Universe: Tricon awards 40 million-plus Phantom Menace prizes.

  Unlike sweepstakes, which require no purchase to enter (to legally distinguish them from lotteries), games can require a purchase. That, of course, means

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  Make Integrated Marketing Take Off

  Are you as upset with Christopher Columbus and steam trains as I am? It’s largely their fault we have such a tough time integrating phone marketing and

• Agencies

  Investment Initiative: Xerox earmarks $30 million for call centers

  Xerox Corp. has invested $30 million to open new call centers in North America and Europe as part of a year-long drive to overhaul its business-to-business

• Agencies

  Sunbelt Rises: New call center expands outbound calling efforts for brokerage

  Call volume for Sunbelt First Financial Inc. should increase substantially this fall when Florida joins the list of six states where the firm is licensed

• Agencies

  MySoftware Co. Picks Up MarketHome

  MySoftware Co., Palo Alto, CA, will acquire Berkeley, CA-based MarketHome Inc., which manages e-mail campaigns. The companies expect to close the $15

• Agencies

  Coke Has ’em Drinking in the Aisles: Goes great with pizza samples.

  Talk about your single-serve. Coca-Cola is inching up supermarket sales one sip at a time with Shop Refreshed, an in-store program that invites shoppers

• Agencies

  CONGRATULATIONS: For the Record

  For DM legend Nat Ross’ birthday, the Direct Marketing Idea Exchange arranged for a tribute in the May 24 Congressional Record. Presented by Rep. Jose

• Agencies

  PRINT: Quebecor, World Color to Merge

  Quebecor Printing Inc. will acquire World Color Press Inc. for about $2.7 billion, including debt. The combined company, to be called Quebecor World,

• Agencies

  More Voices on the Party Line

  Nearly 100 corporate resellers and systems integrators are the latest links in a “closed loop” marketing chain being built by Symbol Technologies.The