Agencies
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Agencies
F&G Buys Two, Sells Two
Horticulture direct marketer Foster & Gallagher Inc., Peoria, IL, has acquired two plant catalogs – Gurney’s Seed & Nursery Co. and Henry Field’s Seed
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Agencies
A Loyal Nation: ACNielsen study: Frequent-shopper programs proliferate.
Participation in grocery store frequent-shopper programs has grown to 66 percent of U.S. households, up from 55 percent in 1997 and 35 percent in 1996,
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Agencies
BROKER BASH
What do you get when you put eight list brokers in a room?Some very blunt remarks about almost everything.DIRECT learned this in June when it conducted
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Agencies
Au Revoir to an Old (but Ex-) Friend
What do you do when an old friend, whom you’ve nurtured and defended through tough times, sneers at your friendship?If you have any self-respect, you
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Agencies
The Steak – and the Sizzle
A tight labor market in its home base of Omaha, NE, turned up the heat on Omaha Steaks Inc.’s teleservices operations, leading the mail order meat marketer
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Agencies
Silly Sneaker Site
Nike’s revamped Web site (www.nike.com) proves to be an interesting exercise in frustration. Its mix of Gen-X graphics, celebrity endorsements, products
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Agencies
1to1, the Magazine
The future predicted by Don Peppers and Martha Rogers is already here.U.S. firms have awakened to the realization that customers are lifetime corporate
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Agencies
Direct Response Acquires Solar Direct
Consumer card pack publisher Direct Response Inc., Omaha, NE, has purchased Solar Direct, the card pack publishing division of Solar Communications Inc.
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Agencies
New York Times Targets Chinese-American Market
The New York Times has made its first attempt at targeting an ethnic market with a multimedia direct response campaign aimed at Chinese Americans in New
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Agencies
Victorious Universe: Tricon awards 40 million-plus Phantom Menace prizes.
Unlike sweepstakes, which require no purchase to enter (to legally distinguish them from lotteries), games can require a purchase. That, of course, means