Agencies
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Agencies
CATALOGS – Mailers Upbeat: DMA Survey
Catalogers enjoyed a strong spring season, and expected to do just as well in the summer, according to the latest trend survey from the Direct Marketing
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Agencies
Industrial Strength Auctioning
After more than 30 years in the business of auctioning off industrial equipment in the United States, William Marshall thought he’d try to take his show
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Agencies
Back-to-School Special
The Edutainment Catalog and The Learning Co., Mattel Inc.’s units for direct sales of educational software, will join forces to create an internal joint
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Agencies
Your Tax Dollars at Work: Compaq uses street tactics to spur federal sales.
For federal employees, Washington DC’s summer heat wave was business as usual. For Compaq Computers, it was a marketing breakthrough.Compaq launched a
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Agencies
Secure Delivery
Distributing samples door to door is the fastest way for a brand to engage a consumer.”It can immediately produce spikes in your sales volume,” says Ruth
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Agencies
USPS, UPS in War of Words
The U.S. Postal Service accused its competitors of trying to drive it out of the parcel and overnight delivery business through an “orchestrated campaign
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Agencies
Life at the Top
Want to earn top dollar? Become a chief executive officer at a direct marketing company with annual sales of more than $25 million.Last year, those executives
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Agencies
ASL, Former Exec Drop Lawsuit and Other Claims
A lawsuit between two list companies and arbitration proceedings over a key executive’s termination were resolved with all claims of wrongdoing dropped,
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Agencies
THE LIST BUSINESS: DMI-ALC Merger Apperas Off
The proposed takeover of Direct Media Inc. by American List Counsel Inc. was halted July 30 with the expiration of a letter of intent signed in June.
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Agencies
Grey Direct Acquires MarketData Solutions
Grey Direct has purchased database marketing company MarketData Solutions. Grey, a New York direct marketing agency, will combine its existing unit, Grey