Agencies
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Agencies
CIRCULATION: Ex-pat Files
They just don’t make ex-pats like they used to.In the old days, expatriates didn’t care what was happening in the United States once they left. Now, it
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Agencies
Girl Stuff: MXG Media adds online TV to its magalog, Web offerings for teen girls
How many ways can you push products to teens?Manhattan Beach, CA-based MXG Media Inc. is about to find out this fall when it debuts online video programming,
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Agencies
On the Cusp of Greatness
A great deal has been said about the U.S. Postal Service being on the cusp of “great change.” Of course, “great change” might mean one thing to one person
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Agencies
Agent Orange: The U.K.’s Orange Group uses sound to sell sound
Winston Churchill once complained that tapioca lacked theme.That’s not something one could say about Orange’s Wildfire campaign. If anything, it might
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Agencies
Another Envelope Pusher
Just when you thought you’d seen the last Web site peddling office supplies to the home office market, along comes another.Computer Marketplace Inc.,
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Agencies
Bicyclists
Transportation planners across the nation and product hybrids such as the “cross bike” – which combines drop-handle, mountain and racing bikes – are promoting
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Agencies
Marketing Master David Ogilvy Dies
David Ogilvy, the legendary marketing master, died July 21 at his home, Chateau Touffou, near Bonnes in France’s Loire Valley. He was 88.Although best
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Agencies
Grolier Buys Weldon
Grolier Inc., Danbury, CT, has acquired Weldon by Mail, an Australian direct marketer of children’s book programs. The purchase of the company, based