Agencies
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Agencies
Blame Canada? Not so Fast…
Should we blame the government?Or blame society?Or should we blame the images on TV?NO! Blame Canada!- Trey Parker and Marc ShaimanBefore you ask, no,
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Agencies
You Are the DJ: Custom-CD Web sites allow music lovers to create their own mixes
If true one-to-one marketing is based on treating a particular customer differently based on data collected during an interaction, then CustomDisc is
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Agencies
LEGISLATION: House Panel Revises Sweeps Act
Tough new sweepstakes regulations were approved recently by the House postal subcommittee. The revised Honesty in Sweepstakes Act (HR-70) mirrors a bill
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Agencies
Dead and Responding Quite Well
Remember the maxim about absolutes? A person can’t be sort of pregnant or a little dead. When it comes to Internet marketing, however, you may have noticed
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Agencies
Let’s Be FRIENDS
DMers and Net heads try to warm up to one anotherNot long ago during a presentation at a direct marketing conference, the young CEO of an Internet company
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Agencies
Strange Bedfellows: USPS, Amazon.com plan joint marketing venture
The U.S. Postal Service is about to launch a joint marketing initiative with Amazon.com.Postmaster General William J. Henderson and Amazon’s founder/
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Agencies
Clicks and Calls = Connections
Fidelity Investments is mining data from its 8 million retail financial services accounts to transform routine inbound calls and visits to its Web site
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Agencies
Pixels Now, Print Later: Frontgate debuts fall catalog online
Frontgate, the upscale cataloger of gifts and gadgets, rolled out its fall collection on a redesigned Web site (www.frontgate.com). It’s the first time
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Agencies
Millennium Addicts Now Have to Wait for the Next One
Nov. 22, 1963, Lee Harvey Oswald not only ended the life of President John F. Kennedy, he also effectively ended the career of a promising comedian named
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Agencies
Custom Publishing Valued at $1 Billion
Companies in the U.S. will spend approximately $1 billion for custom publishing services in 1999, according to a study conducted by the Magazine Publishers