Agencies
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Agencies
Site Unseen: The American Diabetes Association custom builds its Web sites
With its year-old custom Web page program, the American Diabetes Association has demonstrated that consumers respond well to tailored offerings. Visitors
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Agencies
PRC Chairman Calls for Parcel Overhaul
The U.S. Postal Service should consider dumping its lightweight parcel post service, according to Edward Gleiman, chairman of the Postal Rate Commission.
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Agencies
DIMAC Settles Charges by Postal Service
DIMAC Direct Inc., the Bridgeton, MO-based direct marketing agency and service bureau, recently agreed to pay $1.2 million to the U.S. Postal Service
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Agencies
Take the Test
How good is your Web site? Sales, of course, are the ultimate answer, but here’s some criteria by which you can grade your site – and those of your competitors.
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Agencies
Hopped Up: Brroklyn Brewery discovers DM to reach consumers
One good way to help build a relationship is to buy someone a beer. One very good way to help build relationships with those beer buyers is direct marketing.A
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Agencies
Self-Service Printing
If the new business model requires that firms overhaul themselves to offer individualized service, Royal P. Farros has an advantage: He started out that
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Agencies
The Name Game
If “direct marketing” no longer describes the industry, what should we call it?There was no acoustic guitar until there was an electric guitar. A change
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Agencies
Viking Goes One-Up
Viking Office Products is bringing a one-to-one targeting strategy to many of its 157 catalog marketing programs. The $1.7 billion cataloger’s latest
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Agencies
Stranger in a Strange Land
Given the industry-wide turnover in brand management within packaged goods companies, it’s hard to keep even a small one-to-one program in place over
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Agencies
A DM E-volution
Surprised at how rapidly e-mail marketing has grown? Think of it this way, offers Deb Goldstein, president of IDG Communications List Services, Framingham,