Agencies
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Agencies
California Opts In
Modeled on European law, pending bill would require written permission for transfer of personal dataCalifornia could become the first state to adopt European-style
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Agencies
DOUBLE FEATURE: Y2K Meets Year of the Dragon
While we in the West have been fearing the year 2000 as a time of upheaval and computer crashes, Asians have had a different reaction. 2000 is the Year
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Agencies
An Organized Approach: Franklin-Covey integrates e-mail into its marketing mix
“work, work, work!” muttered the organizationally challenged Governor William J. LePetomane in Mel Brooks’ classic comedy “Blazing Saddles.” With a stream
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Agencies
Retail Partner Programs Reject Direct Mail
At first glance, retail partnership programs appear an ideal way for direct marketers to penetrate the world of packaged goods. The programs, in which
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Agencies
Not Your Father’s Bentley
Imagine a market in which virtually all of your potential customers already own one or more of your products. Imagine further that most of these customers
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Agencies
SECRET WEAPON
Your sales are slipping and you can’t understand why. Your branding comes out fuzzy. Your newest test just never got off the ground. You’re not sure where
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Agencies
Requiem for Net Stocks? Not Yet
Don’t look now, but by 2005 many of you reading this will look back at 1999 and slap your forehead: Why didn’t I buy Amazon.com stock when it was hovering
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Agencies
Look Back, Look Forward, Look Out: Databases fuel one-to-one communication
EBay, the online auction service, had a problem earlier this year: Although visitors to its “my eBay” Web pages were able to specify the categories they
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Agencies
Reading, Writing and Relationships
Who could have written or spoken these words?- The marketing landscape has been forever changed. Fierce competition, fragmented media, unlimited information
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Agencies
Clicks and Calls = Connections
Fidelity Investments is mining data from its 8 million retail financial services accounts to transform routine inbound calls and visits to its Web site