Agencies

• Agencies

  Advertising’s Confusion Factor

  Two months ago, Delta Air Lines took its $100 million advertising account away from the agency that had sold it a campaign built around the slogan “On

• Agencies

  The Third Stream: Two established marketers try e-commerce

  Just in time for the holidays, two well-known cataloger/retailers have launched Web sites, adding that extra revenue stream that has become something

• Agencies

  Tick, Tick, Tick…: “60 Minutes” focuses on privacy during DMA conference visit

  It probably wasn’t the reaction “60 Minutes” is used to: The show’s camera crew, accompanied by Direct Marketing Association spokesman Stephen Altobelli,

• Agencies

  Will DMI Remain United?

  Don’t bet on it, but there’s an outside chance Direct Media Inc., the list giant made up of both consumer and B-to-B units, may survive intact.Managers

• Agencies

  BRAND BUILDING: DM Is Phat for Diet

  The success of the Enforma System’s first infomercial earlier this year encouraged the start-up to air a second DRTV effort last month. However, if the

• Agencies

  Right on Target: Clinton health data proposal calls for patient opt-in

  For once, the Direct Marketing Association and the Clinton administration see eye to eye.In October, President Clinton proposed strict regulations protecting

• Agencies

  Counsel Corp. Buys 33% Stake in ALC Interactive

  American List Counsel Inc., Princeton, NJ, has sold a 33% stake in its interactive marketing services business, formerly known as ALC Interactive and

• Agencies

  Beware: The old DR rules apply to the new medium Web Response

  Can heaven be that distant? A huge potential market in about 200 countries. Relatively little cost to reach them on a per-1,000-name basis. Instant communication

• Agencies

  DIRECT MAIL: Re(a)d Menace

  With our tendencies toward unabashed liberalism, we were pleased recently to receive a solicitation from the American Civil Liberties Union in the mail.Our

• Agencies

  POSTAL – GAO: E-Mail May Threaten

  The U.S. Postal Service faces an uncertain – and possibly grim – future due to the rapid growth of electronic communications and commerce, according to