Agencies
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Agencies
Coke’s New Mobile Bot Communicates with Vending Machines
Moving far beyond the eye-catching touchscreens on Coke vending machines, it has a plan for customers to use mobile chat bots for ease of purchase.
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Agencies
Personalization, MarTech, Drive Beauty Buffs to Lancôme Pop-Up
Facial recognition technology, samples and makeup classes draw young Millennials to the Lancôme Pop-Up shop.
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Agencies
Q&A: Avnet’s B2B Journey to Reach Millennials
Avnet CMO Kevin Sellers shares how the B2B firm’s rebranding helps it connect with Millennials and other new audiences.
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Agencies
What Marketing Can Learn From Sales
Two years ago, Gartner predicted that by 2018 robot writers will create around 20% of all business content, begging the question, are content marketers the traveling salesmen of the 21st century?
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Agencies
Key Points from Mary Meeker’s 2017 Internet Trends Report
Mary Meeker’s latest report, 2017 Internet Trends Report, is out and experts extract the key points from the 355-page deck. Meeker herself explains via video.
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Agencies
7-Eleven Celebrates 90 with Free Slurpees for All
7-Eleven Day has been a tradition for 15 years as the grab-and-go brand encourages loyalty and trial during a day of free Slurpees.
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Agencies
5 Lessons Millennials Taught Marketers
Marketing to Millennials is by far a perfect science. However, they have have had a major impact on the way marketers target and communicate with them.
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Agencies
Microsoft Wants to Digitally Transform Sales and Marketing—And Consumers Too
Microsoft announced a major sales and marketing organization this week, aimed at increasing AI and cloud-based business for both commercial and consumer audiences.
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Agencies
Streaming Rescues Soundtracks From the Cutting Room Floor
Music is a huge part of movie marketing. Add streaming to the mix and soundtracks become a major way artists can reach new fans.
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Agencies
Predictive Analytics Helps Cisco Improve Sales Process
Integrating predictive analytics into its sales pipeline tools is helping Cisco Systems improve its global sales process.
