Agencies

• Agencies

  Sample Patter

  Cox Target Media, St. Petersburg, FL, formed a new consumer sampling division to develop targeted solo and co-op mailings and handle Internet and direct-mail

• Agencies

  TELEMARKETING: Tough Town for Talking

  They sneer. They jeer. They say things like: “Why don’t you get a real job?” Hanging up can be the kindest thing New Yorkers do to telemarketers and pollsters.One

• Agencies

  Investing in Data

  financial service providers such as banks and insurance companies court small businesses with the focus and attention of a first love. But even giants

• Agencies

  Wal H Mart: Drives the Decade

  Perhaps the most telling image for consumer products marketers of the ’90s was captured the decade before, when a grass-skirted Sam Walton danced the

• Agencies

  New Focus for McCann-Erickson Unit

  McCann-Erickson, a New York advertising agency with some $13 billion in billings, has revamped its media buying operation, which is now called Universal

• Agencies

  Viking Gets It

  viking Office Products, which has annual revenues of more than $1.8 billion, has built a large customer base of small companies by using a tried-and-true

• Agencies

  CONSUMER SURVEY: No. 1 Nuisance: Junk Mail

  Never ones to win a popularity contest, direct mailers probably won’t be terribly surprised to hear that American consumers are “fed up” with junk mail.

• Agencies

  R.R. Donnelley to Buy Penton

  Printer R.R. Donnelley & Sons Co., Chicago, will purchase Penton Press, a business-to-business printing subsidiary of Penton Media, Cleveland. Financial

• Agencies

  POLITICS: Donnelley Mulls Run

  Shawn Donnelley, chairman of the Direct Marketing Association’s political action committee Direct Voice, is mulling a run for the U.S. House of Representatives

• Agencies

  AFP Names Brian Wolfe CEO

  American Family Enterprises, parent company of beleaguered magazine stampsheet marketer American Family Publishers (AFP), has named Brian Wolfe president