Agencies
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Agencies
Live From Germany: The New DM Boom
DIMA conference is now so big it has to moveGerman direct marketing is on a roll. Up to 40 billion deutsche marks ($22.2 billion U.S., by our figures)
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Agencies
Whiteway, Roth, DiBlasi Launch DM Firm
Brokers Jerry Whiteway and Larry Roth, and senior group vice president Alfred DiBlasi have resigned their positions at Boca Raton, FL-based Worldata WebConnect.
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Agencies
Retail 2000 Survival Tactics
In our last few columns we discussed the realities of the consolidating marketplace and ways to increase clout with retail “partners.” In the not-too-distant
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Agencies
The Visible Marketer: Dell’s CRM model stresses transparent processes
When I was young I had a Visible Man Kit, a plastic skeleton with molded body organs and transparent plastic skin. The Visible Man’s skin cover had a
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Agencies
Virginia Sued Over Wine-by-Mail Ban
Action could lead other states to lift restrictions on similar cross-border salesA Virginia law prohibiting the sale of wine by mail by out-of-state firms
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Agencies
Bear Market: List rental revenue drops as stampsheets mail less
The list business is suffering the effects of 18 months of declining rental revenue, according to several list professionals.While a number of factors
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Agencies
UPDATING THE NEW DM: A Minus 1 on a Scale of 1 to 5
About two weeks ago I needed some information about my IBM ThinkPad. I wanted to understand the key differences between a port replicator and a full-function
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Agencies
BACK TO THE MAILBOX
In an attempt to head off competition and build market share and brand awareness, Okidata is returning to a marketing technique it used only sporadically
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Agencies
Don’t Leave Home Without Them
Val-Pak now offers a little bit of home away from home. The co-op mailer is promoting coupons that can be used by tourists or business travelers for services