Agencies

• Agencies

  Kiss and Digi-Tell: DIRECT polls readers on their e-commerce practices

  “more” sums up the attitude of respondents to DIRECT’s annual survey of e-commerce marketing practices. More spending. More media used. More functions.The

• Agencies

  Frankly, My Dear, Do They Give a Damn?

  Watching the give and take among proponents and opponents of postal legislative reform has been fascinating. Proponents – and I’m one – have struggled

• Agencies

  Foreign DM Trade Missions Set

  In its efforts to make foreign countries hospitable to American direct marketers, International Direct Marketing Consultants Inc. of Dallas has announced

• Agencies

  Breach of Promise: Uproar follows DMA privacy “expulsions”

  One of the organizations expelled by the Direct Marketing Association for failure to comply with Privacy Promise is taking it lying down.All three organizations

• Agencies

  PLAY DETECTIVE – INVESTIGATE YOUR LEADS

  In the fast-paced, competitive world of high-technology marketing, companies need to find an extra edge to maintain high growth rates.Citrix Systems,

• Agencies

  GETTING WHAT THEY NEED

  When it comes to procurement, the little guys don’t have to be left out. They can take advantage of the same economies of scale, speedy deliveries and

• Agencies

  Shifting Alliance: Is Abacus still delivering a strong response for catalogers?

  There are rumblings that the Abacus Alliance isn’t serving up the response it once did, and that its decline is forcing some mailers to reduce their slice

• Agencies

  Three Senior Execs Leave Columbia House

  Three top Columbia House executives were scheduled to leave the company at the end of December, according to a spokesperson. They include Sharon Kuroki,

• Agencies

  Consumers Back Internet Sales Tax

  Nearly two-thirds of Americans believe Internet sales should be taxed the same as conventional sales, according to a poll conducted by the e-Fair ness

• Agencies

  ZIP Code Models: An Application Revisited

  One of the earliest database applications was the modeling of ZIP code data for use in customer acquisition promotions, direct mail or telemarketing.