Agencies
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Agencies
Fraud: Like Cures Like?
Everybody hates telemarketing calls, especially the kind that rip people off. Everybody also hates junk mail. But like bacteria fighting bacteria, the
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Agencies
Consumers Back Internet Sales Tax
Nearly two-thirds of Americans believe Internet sales should be taxed the same as conventional sales, according to a poll conducted by the e-Fair ness
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Agencies
ZIP Code Models: An Application Revisited
One of the earliest database applications was the modeling of ZIP code data for use in customer acquisition promotions, direct mail or telemarketing.
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Agencies
Greener Pastures: Real Goods moves resources from catalogs to the Web
real Goods Trading Corp., a DMer of environmentally sound products, is shifting its focus to the Web.”We don’t see the catalog industry – or at least
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Agencies
J.C. Whitney Files Suit to Secure Web Moniker
Auto parts cataloger J.C. Whitney & Co. has filed a lawsuit against Carparts.com, accusing it of driving visitors to its Web site by misappropriating
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Agencies
As Seen On TV
Simon Property Group and Turner Broadcasting System will launch an ambitious entertainment network in Simon’s 175-plus malls as early as fourth-quarter
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Agencies
Click Here If You Shop Online
I do and do and do for you – and this past shopping season, I did a lot of it with a mouse.To check up on how our industry is doing on the customer service
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Agencies
Reformation Information: Lutheran Brotherhood resolves to get some attitude.
Lutheran Brotherhood, which provides a variety of services to Lutherans, has turned to attitudinal research to enhance its marketing efforts.In the past,
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Agencies
The Mall, the Merrier
Pepsi-Cola Co. and Visa USA are shopping around.The two sponsor General Growth Properties’ Cash Back for Schools program in 58 malls. Shoppers turn in
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Agencies
Minimalism for the Millennium
Long before image advertising infected direct marketing, there were words at play. For persuasion mostly, but also to attract attention and cut through