Agencies

• Agencies

  Greener Pastures: Real Goods moves resources from catalogs to the Web

  real Goods Trading Corp., a DMer of environmentally sound products, is shifting its focus to the Web.”We don’t see the catalog industry – or at least

• Agencies

  Interpublic Group Teams With E-Dialog

  E-Dialog, a provider of e-mail services, has formed a partnership with the Interpublic Group of Companies. The Lexington, MA-based firm will receive a

• Agencies

  DM Lawyer John Awerdick Dies at 52

  Veteran direct marketing attorney John Awerdick died Nov. 21 at Memorial Sloan-Kettering Cancer Center in New York of complications from cancer surgery.

• Agencies

  Clark Zones In: New c-store format plays up brands.

  Clark Retail Enterprises, Glen Ellyn, IL, opens its newest convenience store format, Oh! Zone, this month in Normal, IL, with plans to add six stores

• Agencies

  J.C. Whitney Files Suit to Secure Web Moniker

  Auto parts cataloger J.C. Whitney & Co. has filed a lawsuit against Carparts.com, accusing it of driving visitors to its Web site by misappropriating

• Agencies

  Click Here If You Shop Online

  I do and do and do for you – and this past shopping season, I did a lot of it with a mouse.To check up on how our industry is doing on the customer service

• Agencies

  Reformation Information: Lutheran Brotherhood resolves to get some attitude.

  Lutheran Brotherhood, which provides a variety of services to Lutherans, has turned to attitudinal research to enhance its marketing efforts.In the past,

• Agencies

  Pennzoil Launches DRTV Campaign

  Pennzoil has begun a nationwide DRTV campaign for Rescue, a new product for motorists who run out of gas. The campaign, which includes 30- and 60-second

• Agencies

  Defending Your Company’s Name: Reputation management is a strategic imperative.

  We’ve cried a collective “Oh no!” at the negative, scathing headlines about sweepstakes, or heard countless stories about various companies committing

• Agencies

  Moviegoers

  New multiscreen megaplex theaters offering a wider selection of films and showtimes, among other diversions, are transforming moviegoers’ behavior. By