Agencies
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Agencies
Frankly, My Dear, Do They Give a Damn?
Watching the give and take among proponents and opponents of postal legislative reform has been fascinating. Proponents – and I’m one – have struggled
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Agencies
Shifting Alliance: Is Abacus still delivering a strong response for catalogers?
There are rumblings that the Abacus Alliance isn’t serving up the response it once did, and that its decline is forcing some mailers to reduce their slice
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Agencies
Three Senior Execs Leave Columbia House
Three top Columbia House executives were scheduled to leave the company at the end of December, according to a spokesperson. They include Sharon Kuroki,
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Agencies
Sweeps Still Under Scrutiny
The National Association of Attorneys General (NAAG) will keep up the pressure on unscrupulous direct-mailers once federal legislation begins this year.”We’ve
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Agencies
PLAY DETECTIVE – INVESTIGATE YOUR LEADS
In the fast-paced, competitive world of high-technology marketing, companies need to find an extra edge to maintain high growth rates.Citrix Systems,
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Agencies
GETTING WHAT THEY NEED
When it comes to procurement, the little guys don’t have to be left out. They can take advantage of the same economies of scale, speedy deliveries and
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Agencies
Interpublic Group Teams With E-Dialog
E-Dialog, a provider of e-mail services, has formed a partnership with the Interpublic Group of Companies. The Lexington, MA-based firm will receive a
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Agencies
DM Lawyer John Awerdick Dies at 52
Veteran direct marketing attorney John Awerdick died Nov. 21 at Memorial Sloan-Kettering Cancer Center in New York of complications from cancer surgery.
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Agencies
Fraud: Like Cures Like?
Everybody hates telemarketing calls, especially the kind that rip people off. Everybody also hates junk mail. But like bacteria fighting bacteria, the
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Agencies
Consumers Back Internet Sales Tax
Nearly two-thirds of Americans believe Internet sales should be taxed the same as conventional sales, according to a poll conducted by the e-Fair ness