Agencies
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Agencies
Available Funds: New investment group to back DMers
A recent infusion of $18.9 million signaled the green light for fine art publisher and direct marketer Atelier to move forward with plans to expand its
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Agencies
The Mall, the Merrier
Pepsi-Cola Co. and Visa USA are shopping around.The two sponsor General Growth Properties’ Cash Back for Schools program in 58 malls. Shoppers turn in
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Agencies
Increased Brandwidth :How brand identities can be influenced by data mining.
Brand advertising doesn’t have to exist in an accountability-free vacuum. According to panelists at a National Center for Database Marketing session in
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Agencies
MINING MORE THAN JUST DATA
The Beverly Hillbillies weren’t the only ones who saw a bright future in black gold. Realizing that there’s a worldwide market worth some U.S. $200 billion
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Agencies
Letters to the Editor
FAIR IS FOUL I have a bone to pick with Richard Levey and his Yankees column (Loose Cannon, November). A couple of times in the piece he talks about Yankee
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Agencies
Damark Settles Up
In settling a legal action filed by the Minnesota State attorney general, Damark International Inc. agreed last month to end some controversial direct
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Agencies
REGULATORY: Clinton Signs Sweepstakes Law
The Deceptive Mail Prevention and Enforcement Act, which imposes tough new government regulations on sweepstakes mailers, was signed into law last month
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Agencies
MAIL’S LAST CALL? Direct mail fights to hold its own against the Internet
Sure, that young upstart the Internet came into the ring swinging. But direct mail isn’t down for the count – yet.Online DM sales are expected to reach
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Agencies
Micrografx Blows Chance to Reel in Prospectx
An industrial-strength software company conceals a major product introduction with clevernessSometimes you can’t be sure what an ad’s real purpose is.Is