Agencies

• Agencies

  Increased Brandwidth :How brand identities can be influenced by data mining.

  Brand advertising doesn’t have to exist in an accountability-free vacuum. According to panelists at a National Center for Database Marketing session in

• Agencies

  Pennzoil Launches DRTV Campaign

  Pennzoil has begun a nationwide DRTV campaign for Rescue, a new product for motorists who run out of gas. The campaign, which includes 30- and 60-second

• Agencies

  Defending Your Company’s Name: Reputation management is a strategic imperative.

  We’ve cried a collective “Oh no!” at the negative, scathing headlines about sweepstakes, or heard countless stories about various companies committing

• Agencies

  Moviegoers

  New multiscreen megaplex theaters offering a wider selection of films and showtimes, among other diversions, are transforming moviegoers’ behavior. By

• Agencies

  Minimalism for the Millennium

  Long before image advertising infected direct marketing, there were words at play. For persuasion mostly, but also to attract attention and cut through

• Agencies

  The Mall, the Merrier

  Pepsi-Cola Co. and Visa USA are shopping around.The two sponsor General Growth Properties’ Cash Back for Schools program in 58 malls. Shoppers turn in

• Agencies

  POLITICS: Rudy Fever

  It takes a lot to get a New Yorker’s attention. After all, this is a city where a man died on the subway during his morning commute and nobody noticed

• Agencies

  TRADE ASSOCIATION: DMA Reforms Committees

  In one of the most dramatic reforms in its history, the Direct Marketing Association has created four board-level committees to strengthen its strategic

• Agencies

  Supplemental Coverage: YouZoom helps agents sell insurance online

  independent insurance sellers have a new tool at their disposal. Arrowhead General Insurance Agency, San Diego, has launched an online direct marketing

• Agencies

  First Gear: Volvo launches Web sites for new models in a multimedia effort

  volvo Cars of North America is using the Web as the primary lead generation medium for the launch of two new car models.Prospects can visit two Volvo