Agencies
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Agencies
Offline Ads: Is TV a bust for dot-coms?
Branding isn’t exactly working for Internet companies. And the bundles of cash these virtual outfits are spending on TV campaigns isn’t helping the cause
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Agencies
Sweeps Still Under Scrutiny
The National Association of Attorneys General (NAAG) will keep up the pressure on unscrupulous direct-mailers once federal legislation begins this year.”We’ve
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Agencies
Damark Settles Up
In settling a legal action filed by the Minnesota State attorney general, Damark International Inc. agreed last month to end some controversial direct
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Agencies
REGULATORY: Clinton Signs Sweepstakes Law
The Deceptive Mail Prevention and Enforcement Act, which imposes tough new government regulations on sweepstakes mailers, was signed into law last month
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Agencies
MAIL’S LAST CALL? Direct mail fights to hold its own against the Internet
Sure, that young upstart the Internet came into the ring swinging. But direct mail isn’t down for the count – yet.Online DM sales are expected to reach
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Agencies
MINING MORE THAN JUST DATA
The Beverly Hillbillies weren’t the only ones who saw a bright future in black gold. Realizing that there’s a worldwide market worth some U.S. $200 billion
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Agencies
Letters to the Editor
FAIR IS FOUL I have a bone to pick with Richard Levey and his Yankees column (Loose Cannon, November). A couple of times in the piece he talks about Yankee
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Agencies
Drybrough Leaves DMI
Ralph Drybrough, senior vice president of business list services for Direct Media Inc., left the the company Dec. 14, calling into question the tentative
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Agencies
EDUCATING THE BUSINESS
School supplies marketer Epylon.com is taking its first baby steps into the promising but volatile world of electronic commerce this month when it begins