Agencies

• Agencies

  PLAY DETECTIVE – INVESTIGATE YOUR LEADS

  In the fast-paced, competitive world of high-technology marketing, companies need to find an extra edge to maintain high growth rates.Citrix Systems,

• Agencies

  GETTING WHAT THEY NEED

  When it comes to procurement, the little guys don’t have to be left out. They can take advantage of the same economies of scale, speedy deliveries and

• Agencies

  Shifting Alliance: Is Abacus still delivering a strong response for catalogers?

  There are rumblings that the Abacus Alliance isn’t serving up the response it once did, and that its decline is forcing some mailers to reduce their slice

• Agencies

  The Mall, the Merrier

  Pepsi-Cola Co. and Visa USA are shopping around.The two sponsor General Growth Properties’ Cash Back for Schools program in 58 malls. Shoppers turn in

• Agencies

  Increased Brandwidth :How brand identities can be influenced by data mining.

  Brand advertising doesn’t have to exist in an accountability-free vacuum. According to panelists at a National Center for Database Marketing session in

• Agencies

  Three Senior Execs Leave Columbia House

  Three top Columbia House executives were scheduled to leave the company at the end of December, according to a spokesperson. They include Sharon Kuroki,

• Agencies

  Consumers Back Internet Sales Tax

  Nearly two-thirds of Americans believe Internet sales should be taxed the same as conventional sales, according to a poll conducted by the e-Fair ness

• Agencies

  ZIP Code Models: An Application Revisited

  One of the earliest database applications was the modeling of ZIP code data for use in customer acquisition promotions, direct mail or telemarketing.

• Agencies

  Greener Pastures: Real Goods moves resources from catalogs to the Web

  real Goods Trading Corp., a DMer of environmentally sound products, is shifting its focus to the Web.”We don’t see the catalog industry – or at least

• Agencies

  Interpublic Group Teams With E-Dialog

  E-Dialog, a provider of e-mail services, has formed a partnership with the Interpublic Group of Companies. The Lexington, MA-based firm will receive a