Agencies
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Agencies
Out With the Old
The U.S. Postal Service has filed for a rate increase. It’s no surprise: Postmaster General William Henderson has been signaling mailers for months about
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Agencies
The End of the World as We Know It?
YEAH, YEAH, sure, sure. Jan. 1, 2000 has come and gone, and Y2K turned out to be the most over-hyped dud since the “Seinfeld” finale. Our computers still
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Agencies
DIRECT MAIL: Environmental Moo-vement
A DIRECT MAIL PACKAGE we recently received urges us to preserve “key wildlife habitat” by eating its denizens.An enclosed catalog, from Lander, WY-based
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Agencies
No Bull: HotData helps firm pick prime prospects
Undeliverable rates of 50% to 60% are bad under any circumstances, but when a direct mail package costs upward of $15 they can drain a marketer’s budget.Such
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Agencies
Great Adventures: Exotic travel sites serve a growing online market
It’s hard enough booking a trip to Chicago, let alone a mountain-climbing expedition or a trek through a tropical jungle. People need help doing it.So
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Agencies
CURIOUS AUCTIONS: Radical Gas
HISTORICALLY, AMERICANS have always found ways to make a buck, no matter what. If anything, the Internet has heightened that drive.Case in point: A week
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Agencies
Looming Rate Hike Angers U.K. DMers
PORPOSED postal rate increases in the United Kingdom have sparked criticism by the direct marketing industry as well as calls for their immediate withdrawal.
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Agencies
The Personal Touch: DIRECT’s annual survey notes customization trends among DMers
Welcome to 2000, where yesterday’s buzzwords are today’s corporate tactics. Or are they?Take the idea of marketing strategies involving customization.
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Agencies
Taking Loyalty’s Measure
THE DEBATE OVER attitudinal research vs. product use history won’t likely be settled soon, but now at least it has a moderator. Segway, a new joint venture