Agencies
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Agencies
School’s in Session – And Online: Telereps test Web training and tracking
Add teleservices training to the list of things being revolutionized by the Internet.Largely because it’s cheaper than CD-ROM training programs, seminars
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Agencies
All Join In
There are now so many e-mail co-op databases that the players themselves can’t keep track.II TOOK 100 years from the advent of direct marketing for cooperative
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Agencies
AFP Settlement Approved
The U.S. District Court of New Jersey in December approved a settlement in a class-action suit filed against Jersey City, NJ-based American Family Enterprises,
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Agencies
Virtually Tasty
WE HAVE NEVER understood why more direct marketers don’t use compact discs in their promotions.They’re cheap and easy to ship – as America Online has
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Agencies
Real Reps, Real Questions, Real Answers
In consulting projects and in training programs, I’m always impressed with the thoughtful, provocative questions put forth by phone-based marketing and
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Agencies
Dietitians and Nutritionists
DEMAND FOR nutritionists and dietitians is expected to grow faster than the overall economy through 2005. Sustained growth appears likely as the population
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Agencies
Offline Ads: Is TV a bust for dot-coms?
Branding isn’t exactly working for Internet companies. And the bundles of cash these virtual outfits are spending on TV campaigns isn’t helping the cause
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Agencies
FIRED UP: Postman Goes Pyro
A PART-TIME LETTER carrier for the U.S. Postal Service in Chicago faces a variety of charges after he was allegedly caught red-handed by police burning
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Agencies
Available Funds: New investment group to back DMers
A recent infusion of $18.9 million signaled the green light for fine art publisher and direct marketer Atelier to move forward with plans to expand its
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Agencies
Paging Dr. Anne
MOST COMPANIES with well-known brands tend to capitalize on that notoriety when they launch a Web presence. Blue Cross and Blue Shield of Massachusetts