Agencies

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  Data Miner or Renaissance Person?

  When I read “Panning for Gold: Building the Right Database System Is Essential to Getting the Big Payoff” in the November issue of 1to1, it raised a question

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  Stocking Stumpers

  It smacks of a now classic (but not beloved) holiday tale: A hopeful young woman placed an order with an online toy retailer on Dec. 6 for two items listed

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  CATALOG SHOPPING: Di’s Dahlia

  IT’S A FLOWER fit for a princess. That’s because it was created for one.Spring Hill Nurseries of Tipp City, OH features the Diana, Princess of Wales dahlia

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  For Assurant, One-to-One Isn’t Automatic – Yet

  Financial services firm centralizes its database to strengthen customized marketingAdd Assurant Group to the ranks of firms mining their databases to

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  A Solid Foundation: Chicago’s WTTW gets personal with planned givers

  There’s an old blackout sketch at Chicago’s famed Second City Theater. A smiling, congenial host asks viewers to please donate to Channel 11, the city’s

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  Clergy

  To improve the morale of clergy, the second Sunday of October was recently designated as Clergy Appreciation Day by Pasadena, CA-based Charles E. Fuller

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  Building for CRM Success

  Adopting a customer-centered marketing strategy sounds simple. Focusing on the customers’ needs, values and expectations, and subsequently providing value

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  TRAINING: Not for Wimps

  HE CALLS IT Telemarketing Boot Camp. The title may intimidate some, but that’s just fine with telemarketing trainer David Fitton. “Telemarketing is not

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  Stay Awhile

  Starwood Hotels & Resorts Worldwide Inc. is meeting its customers’ actual needs through virtual customer service. Launched last winter, the Starwood Preferred

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  Shoppers Log On

  Focus group research shows that Web sites are creating brand loyalty and taking business from print catalogsWeb sites have already established brand loyalty