Agencies

• Agencies

  Making the Connection

  It used to be that a good speaking voice topped the list of essentials for a customer service representative. Today, typing skills are equally as vital

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  Adding the Human Factor

  What the Internet offers in convenience it lacks in the ability for customers to get a question answered in a timely fashion, or seek the advice of a

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  The TV Portal

  Digital television takes off in the U.K.It’s no longer true that the revolution will not be televised – the revolution is television. In the United Kingdom,

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  Breaking New Ground: Builders go virtual to talk with real estate brokers

  Traditionally, the commercial real estate industry has been notoriously old-fashioned when it comes to promoting new projects and properties. To many

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  Vacation Romance

  With a new customer database system and highly personalized communications, Thomson Holidays is aiming to make its customer relationships last a lot longer

• Agencies

  Amazon.com Lays Off 150 Employees

  Online bookseller Amazon.com, Seattle, has laid off about 150 employees, or 2% of its work force. The move was made in anticipation of higher than expected

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  Triskaidekafundraising

  If you want to get a kid turned on to PBS, Cookie Monster’s your guy. But New York’s WNET wanted donors, so it turned to the decidedly non-Muppet Jonathan

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  Give Mama What She Craves

  No one hungers for information more than new parents – except maybe parents-to-be. That’s what BabyCenter.com is banking on by making information its

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  Shoppers Log On

  Focus group research shows that Web sites are creating brand loyalty and taking business from print catalogsWeb sites have already established brand loyalty

• Agencies

  Mississippi Becomes 27th State to Sue PCH

  MISSISSIPPI BECAME the 27th state to sue Port Washington, NY-based sweepstakes mailer Publishers Clearing House, claiming that the company uses false