Agencies
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Agencies
Give Mama What She Craves
No one hungers for information more than new parents – except maybe parents-to-be. That’s what BabyCenter.com is banking on by making information its
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Agencies
Breaking New Ground: Builders go virtual to talk with real estate brokers
Traditionally, the commercial real estate industry has been notoriously old-fashioned when it comes to promoting new projects and properties. To many
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Agencies
Vacation Romance
With a new customer database system and highly personalized communications, Thomson Holidays is aiming to make its customer relationships last a lot longer
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Agencies
THE EVOLUTION WILL BE DIGITIZED
In an effort to build its domestic business by 20% this year, biotech product cataloger ISC Bioexpress is breaking out 11 specifically targeted catalogs
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Agencies
Stopping the Leaky Bucket
For many companies, aftermarket products and services often represent significantly higher margins and sustainable revenue streams than original equipment
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Agencies
Mississippi Becomes 27th State to Sue PCH
MISSISSIPPI BECAME the 27th state to sue Port Washington, NY-based sweepstakes mailer Publishers Clearing House, claiming that the company uses false
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Agencies
RETAIL: Macro Effort on a Micro-Sale
Still not convinced you need synergy across all of your marketing channels and employees who understand the importance of one-to-one? Read on.Bruce Clarkson,
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Agencies
Lawmakers Form Two Privacy Groups
HOUSE AND SENATE lawmakers have formed two groups to discuss possible new legislation and policies surrounding complex privacy issues. Sen. Tom Daschle,
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Agencies
Ready, Met, Go: Museum caters to visitor preferences with Web site
New York’s Metropolitan Museum of Art has revamped its Web site with a goal of creating a new museum shop database that can be segmented by areas of interest.Howard
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Agencies
DO IT YOURSELF
Troubled by falling response and lower remit rates, publishers are turning from agents and going direct to the consumerPublishers have taken on a new