Agencies

• Agencies

  Increasing the Traction

  One could say Volvo Cars of North America, Inc. is looking for better mileage with its newest model – a revamped Web site slated to debut this spring.The

• Agencies

  The Problem – and the Solution – Is Management

  By now, everyone knows that to gain the most competitive advantage out of the Internet, a company must organize itself around the customer and embrace

• Agencies

  HITTING THE OPEN ROAD: AUTOBYTEL.COM CREATES NEW DIVISION TO EXPAND DEALER BASE

  Autobytel.com has created a new division to expand its wholesale offerings to a wider base of car dealers – and drive away with a bigger chunk of the

• Agencies

  ASIAN-AMERICAN OPPORTUNITIES

  Asian-Americans represent the highest percentage of entrepreneurs of any ethnic or racial group in America, and are in the fastest-growing area of the

• Agencies

  Bombay Co. Leaps From the 19th Century to the 21st

  The firm plans a demographic study to see who shops by catalog and who prefers the WebThe Bombay Co., a marketer of 19th-century furniture reproductions,

• Agencies

  Mailers Get New Options

  The U.S. Postal Service is about to give Standard A (advertising) and first class mailers a new option for processing presorted letter-size mail.Beginning

• Agencies

  Co-ops.com

  Despite its unprecedented growth year to year, e-commerce accounts for only 2% of retail sales. Marketers are looking for ways to drive consumers to their

• Agencies

  Voting No on DM: U.K. DMA fights cutoff of electoral register data

  A rear-guard action by the United Kingdom’s Direct Marketing Association may still soften the severest blow yet dealt to the industry’s access to consumer

• Agencies

  UPDATING THE NEW DM: Optimizing Your Contact Strategy

  Do you want to make your head hurt? Think about this: You have x million customers, n number of products and y dollars to spend over some promotion period,

• Agencies

  Holy#@$*! – Wordsmiths Fall Victim to the Expletive Epidemic

  Visualize this scenario. In fact, you may not have to visualize it; you may have experienced it.A salesperson wants to prove to you that he’s a one-to-one