Agencies
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Agencies
Getting Dumped On
Newly formed Web marketer iSolve.com wants companies to unload on it.For the past few months, the firm, based in Stamford, CT, has been lining up partners
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Agencies
Caples and Capability
Like the previous 21, the 22nd John Caples International Awards presentation on Feb. 24 had its share of surprises. Among them were the choices of some
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Agencies
Nonprofits Can Certify Mail
The U.S. Postal Service is making its mail acceptance clerks’ jobs a little easier by allowing nonprofit mailers to certify in writing that mailings meet
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Agencies
Liberty and Multimedia for All
Medical supply firm expands online to target new marketsA revamped Web presence will help Liberty Medical Supply Inc. reach $150 million in direct marketing
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Agencies
They Do: Bridal registries work on retaining loyalty long after the honeymoon
At most weddings today, it’s not just the parents of the happy couple wishing for a lifelong relationship. More and more, retailers and marketers like
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Agencies
Database Buyout: Equifax acquires data gathering units of R.L. Polk
Direct marketers awoke on Feb. 10 to find that there was more competition in the database compiling business – or less, depending on how you look at it.Equifax,
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Agencies
Defining Data: Federal Reserve proposes rules on financial privacy
The Federal Reserve Board last month unveiled a comprehensive new regulation implementing the privacy provisions of the Financial Services Modernization
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Agencies
Back in the Saddle
Direct Media buys back the firm from AcxiomCoaxed out of semiretirement late last year to negotiate a management buyback, Direct Media Inc. founder Dave
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Agencies
The e-Customer Cometh: DCI attendees urged to practice CRM
The e-customer, a savvy target who demands speed of delivery, quality, and who is able to comparison shop easily, is here. And any company that does not
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Agencies
MERGER: Columbia House Reorganizes
AS A RESULT of the Columbia House Co.’s pending merger with CDNOW, the company has undertaken a sweeping reorganization designed to streamline its existing