Agencies
-
Agencies
CATALOG SHOPPING: Di’s Dahlia
IT’S A FLOWER fit for a princess. That’s because it was created for one.Spring Hill Nurseries of Tipp City, OH features the Diana, Princess of Wales dahlia
-
Agencies
For Assurant, One-to-One Isn’t Automatic – Yet
Financial services firm centralizes its database to strengthen customized marketingAdd Assurant Group to the ranks of firms mining their databases to
-
Agencies
Bookshelf: Doing It Their Way
Fans of the concept “learning by example” might want to take a look at the recently released second edition of “The Nordstrom Way – The Inside Story of
-
Agencies
A Solid Foundation: Chicago’s WTTW gets personal with planned givers
There’s an old blackout sketch at Chicago’s famed Second City Theater. A smiling, congenial host asks viewers to please donate to Channel 11, the city’s
-
Agencies
DECEPTIVE URL: Hijacked to the Red Light District
CALL US CONVENTIONAL, but we really thought a Web site called Amsterdam.com would be a good place to look for maps, descriptions of museums and other
-
Agencies
Building for CRM Success
Adopting a customer-centered marketing strategy sounds simple. Focusing on the customers’ needs, values and expectations, and subsequently providing value
-
Agencies
TRAINING: Not for Wimps
HE CALLS IT Telemarketing Boot Camp. The title may intimidate some, but that’s just fine with telemarketing trainer David Fitton. “Telemarketing is not
-
Agencies
Not All There Yet: A familiar villain – low bandwidth – is holding back VoIP
Voice over Internet protocol (VoIP) – the ability to talk to a customer service rep through your computer without having to make a telephone call – is
-
Agencies
Getting Dumped On
Newly formed Web marketer iSolve.com wants companies to unload on it.For the past few months, the firm, based in Stamford, CT, has been lining up partners