Agencies

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  Yet Another Fine Mess

  Remember that inevitable scene in Laurel and Hardy films when Ollie would turn to Stan and say: “Well, here’s another fine mess you’ve gotten me into!”?

• Agencies

  DIRECT MAIL: Date? No, Thanks-I’d Rather Have a Sandwich

  AS WE’RE QUITE HAPPY with our mate at the moment, we almost threw out a recent mailing from the dating service LunchDates without a second glance. That

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  Tattoo You: San Diego’s KPBS makes its mark on members

  You know you’re building a close relationship when there’s skin contact.That might explain why last October, KPBS used temporary tattoos as a premium

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  Why, Oh Why, Would You Have Chosen DM in Its Infancy?

  Today, highly respected colleges offer degrees in direct marketing, and DM has even become the darling of some sages who report it will replace general

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  Legislation Would Extend Internet Tax Ban

  COMPANION LEGISLATION to indefinitely extend the current three-year moratorium on new taxes on Internet commerce has been introduced in the Senate by

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  Sound Track

  When I took over Hot Creative three years ago, I thought it would be interesting to review direct marketing in all media, not just mail, but also television,

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  Increasing the Traction

  One could say Volvo Cars of North America, Inc. is looking for better mileage with its newest model – a revamped Web site slated to debut this spring.The

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  The Problem – and the Solution – Is Management

  By now, everyone knows that to gain the most competitive advantage out of the Internet, a company must organize itself around the customer and embrace

• Agencies

  HITTING THE OPEN ROAD: AUTOBYTEL.COM CREATES NEW DIVISION TO EXPAND DEALER BASE

  Autobytel.com has created a new division to expand its wholesale offerings to a wider base of car dealers – and drive away with a bigger chunk of the

• Agencies

  ASIAN-AMERICAN OPPORTUNITIES

  Asian-Americans represent the highest percentage of entrepreneurs of any ethnic or racial group in America, and are in the fastest-growing area of the