Agencies

• Agencies

  THE EVOLUTION WILL BE DIGITIZED

  In an effort to build its domestic business by 20% this year, biotech product cataloger ISC Bioexpress is breaking out 11 specifically targeted catalogs

• Agencies

  Stopping the Leaky Bucket

  For many companies, aftermarket products and services often represent significantly higher margins and sustainable revenue streams than original equipment

• Agencies

  Mississippi Becomes 27th State to Sue PCH

  MISSISSIPPI BECAME the 27th state to sue Port Washington, NY-based sweepstakes mailer Publishers Clearing House, claiming that the company uses false

• Agencies

  Rare, Medium or Well-Done?: Omaha Steaks tries personalized e-mail catalogs

  Whether or not you like their cuisine, you have to agree that Burger King is right about one thing: Food is definitely a category where people want it

• Agencies

  RETAIL: Macro Effort on a Micro-Sale

  Still not convinced you need synergy across all of your marketing channels and employees who understand the importance of one-to-one? Read on.Bruce Clarkson,

• Agencies

  The Call Center Health Check

  The most powerful assessment of any call center is provided thousands of times each day by customers. Thus, the best assessment of any call center’s delivery

• Agencies

  Lawmakers Form Two Privacy Groups

  HOUSE AND SENATE lawmakers have formed two groups to discuss possible new legislation and policies surrounding complex privacy issues. Sen. Tom Daschle,

• Agencies

  Ready, Met, Go: Museum caters to visitor preferences with Web site

  New York’s Metropolitan Museum of Art has revamped its Web site with a goal of creating a new museum shop database that can be segmented by areas of interest.Howard

• Agencies

  DO IT YOURSELF

  Troubled by falling response and lower remit rates, publishers are turning from agents and going direct to the consumerPublishers have taken on a new

• Agencies

  CATALOG SHOPPING: Di’s Dahlia

  IT’S A FLOWER fit for a princess. That’s because it was created for one.Spring Hill Nurseries of Tipp City, OH features the Diana, Princess of Wales dahlia