Agencies
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Agencies
Personalized Broadcasting Systems
A coast-to-coast look at how public television and radio are moving into the one-to-one airwavesSure they’ve still got tote bags and mugs. And if you’re
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Agencies
Not All There Yet: A familiar villain – low bandwidth – is holding back VoIP
Voice over Internet protocol (VoIP) – the ability to talk to a customer service rep through your computer without having to make a telephone call – is
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Agencies
Getting Dumped On
Newly formed Web marketer iSolve.com wants companies to unload on it.For the past few months, the firm, based in Stamford, CT, has been lining up partners
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Agencies
Voting No on DM: U.K. DMA fights cutoff of electoral register data
A rear-guard action by the United Kingdom’s Direct Marketing Association may still soften the severest blow yet dealt to the industry’s access to consumer
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Agencies
UPDATING THE NEW DM: Optimizing Your Contact Strategy
Do you want to make your head hurt? Think about this: You have x million customers, n number of products and y dollars to spend over some promotion period,
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Agencies
Holy#@$*! – Wordsmiths Fall Victim to the Expletive Epidemic
Visualize this scenario. In fact, you may not have to visualize it; you may have experienced it.A salesperson wants to prove to you that he’s a one-to-one
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Agencies
Caples and Capability
Like the previous 21, the 22nd John Caples International Awards presentation on Feb. 24 had its share of surprises. Among them were the choices of some
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Agencies
Bookshelf: Doing It Their Way
Fans of the concept “learning by example” might want to take a look at the recently released second edition of “The Nordstrom Way – The Inside Story of
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Agencies
DECEPTIVE URL: Hijacked to the Red Light District
CALL US CONVENTIONAL, but we really thought a Web site called Amsterdam.com would be a good place to look for maps, descriptions of museums and other
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Agencies
Defining Data: Federal Reserve proposes rules on financial privacy
The Federal Reserve Board last month unveiled a comprehensive new regulation implementing the privacy provisions of the Financial Services Modernization