Agencies

• Agencies

  Stay Awhile

  Starwood Hotels & Resorts Worldwide Inc. is meeting its customers’ actual needs through virtual customer service. Launched last winter, the Starwood Preferred

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  Shoppers Log On

  Focus group research shows that Web sites are creating brand loyalty and taking business from print catalogsWeb sites have already established brand loyalty

• Agencies

  TRAINING: Not for Wimps

  HE CALLS IT Telemarketing Boot Camp. The title may intimidate some, but that’s just fine with telemarketing trainer David Fitton. “Telemarketing is not

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  Not All There Yet: A familiar villain – low bandwidth – is holding back VoIP

  Voice over Internet protocol (VoIP) – the ability to talk to a customer service rep through your computer without having to make a telephone call – is

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  Getting Dumped On

  Newly formed Web marketer iSolve.com wants companies to unload on it.For the past few months, the firm, based in Stamford, CT, has been lining up partners

• Agencies

  DoubleClick Negotiates to Buy SmartBase

  INTERNET ADVERTISING company DoubleClick, New York, is reportedly in negotiations to buy SmartBase, a catalog cooperative database wholly owned by Acxiom

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  Caples and Capability

  Like the previous 21, the 22nd John Caples International Awards presentation on Feb. 24 had its share of surprises. Among them were the choices of some

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  Nonprofits Can Certify Mail

  The U.S. Postal Service is making its mail acceptance clerks’ jobs a little easier by allowing nonprofit mailers to certify in writing that mailings meet

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  Legislation Would Extend Internet Tax Ban

  COMPANION LEGISLATION to indefinitely extend the current three-year moratorium on new taxes on Internet commerce has been introduced in the Senate by

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  Liberty and Multimedia for All

  Medical supply firm expands online to target new marketsA revamped Web presence will help Liberty Medical Supply Inc. reach $150 million in direct marketing